HJ COLOUR SPECIAL
Modern Colour, CRAFTED WITH INTENT
Colour is personal and chosen to reflect identity. This belief lies at the heart of the NXT Colour Means More colour story
The Colour Means More campaign was inspired by the idea that great colour doesn’t need to announce itself to make an impact. Shot in soft light and captured in motion, the imagery focuses on hair as it’s truly worn - not overly styled or overworked, but natural and full of life.
From lived-in blondes to balanced brunettes and modern tonal work, each look is designed to enhance natural beauty rather than overpower it. The result is colour that feels modern, elegant and authentic. The NXT Colour Means More campaign is a celebration of luxurious tones that move, evolve and wear beautifully over time.
COLOUR, SHAPED BY THE COLOURIST
The NXT colour collection is designed to support the way colourists really work - allowing colour to be built, refined and personalised with confidence. With versatile shades, reliable performance and intuitive results, it gives professionals the freedom to create looks that feel considered, wearable and truly bespoke. The result is colour that performs behind the chair, feels beautiful on the hair and grows out effortlessly over time.
Why Colourists Choose NXT
The NXT range is a complete professional colour system, with permanent and demi-permanent colour alongside toners that are designed to work seamlessly together.
With more than 120 intermixable permanent shades, over 30 demi shades and 12 professional toners, the system offers the flexibility to create everything from soft blondes and balanced brunettes to rich reds, with reliable, predictable results and up to 100% grey coverage.
Vegan-friendly formulas are enriched with Vitamin E and Almond Oil to support the look and feel of the hair, while two applications per tube help deliver real value behind the chair.
Great colour is built in the hands of the colourist. Through expert consultation, precise application and a deep understanding of how colour evolves beyond the salon chair, true skill lies in judgement, layering and control. It’s about creating tones that complement the individual, grow out seamlessly and maintain their beauty between appointments.
“GREAT COLOUR ISN’T ABOUT CHASING TRENDS – IT’S ABOUT INTENTION, BALANCE AND HOW THE HAIR LIVES BEYOND THE SALON.”
This season, switch to colour that means more. @nxthair nxthair.co.uk