Elevate your Client EXPERIENCE

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HJ ADVERTORIAL

Elevate your Client EXPERIENCE

Re-imagine the client journey with Salon Emotion from L’Oréal Professional Products

The salon has always been more than a place to get your hair done. It’s a space where trust is built, identity is expressed and clients come to discover themselves. But as expectations rise and culture evolves, the meaning of experience is changing fast.

Today’s clients are more intentional than ever about their time. Salon appointments are increasingly reserved for moments that require professional expertise, confidence in results, and connection that can’t be easily replicated. Clients aren’t just comparing salons to one another, they are benchmarking every visit against the best experiences in hospitality, wellness, retail and beyond. Expectations have risen – but so has the opportunity to redefine what a salon experience can be.

While 79% of clients agree that professional hair services boost their happiness and wellbeing, only 52% said they enjoyed their last salon experience*. This ‘experience gap’ is where loyalty is lost.

The Solution: Salon Emotion

To help hairstylists bridge this divide, L’Oréal Professional Products is proud to launch the Salon Emotion E-Learning.

Salon Emotion breaks the client journey into seven actionable steps, focusing on the three dimensions of experience:

• Space: Re-imagining your salon’s physical look and feel

• Digital: Seamlessly integrating technology into the journey

• People: Nurturing a positive, uplifting salon culturee

Available now on L’Oréal ACCESS, the expert-led Salon Emotion e-learning can be tailored to your specific role – whether you are an owner, manager or stylist.

Start Your Journey with the E-Learning

Trend-Driven: Based on the latest consumer trends and industry insights.

Personalised: A pre-questionnaire identifies your salon’s priority steps so you can action what matters most, first.

Interactive: Engaging, social-media-inspired learning designed by experts.

Time-Efficient: Eight mobile-first, micro-learning modules take just 10-15 minutes to complete.

“I didn’t start my journey as a hairdresser; I started as a fussy client. I was searching for the ultimate salon experience and simply couldn’t find it – so I founded it. I built Alchemy & I alongside a talented team of stylists who shared my vision of redefining what a salon could feel like. Our ‘Alchemists’ focus on the small details, transforming ordinary services into extraordinary experiences. From our bar menu featuring ‘bottomless blow-dries’ to our hair spa with weighted blankets and massage menus, every touchpoint is designed to make the client feel like they’re in business class. For any salon looking to elevate their client journey, Salon Emotion is a great place to start. It provides the tools to reinvent your salon experience and stay ahead of the curve.”

HAYLEE BENTON, FOUNDER, ALCHEMY & I

“At The Gallery, we believe that the people – both our team and our clients – are at the heart of every exceptional experience. Our team are so much more than just hairdressers; we are therapists, baristas, and colour mixologists. Tuning into the emotions of our clients is what allows us to truly connect, which is the most valuable thing we can offer. Salon Emotion provides the solutions needed to build a positive, nurturing salon culture. It gives stylists the tools, such as empathy and emotional intelligence, to empower them to build lasting relationships with clients.”

LORENZO COLANGELO, OWNER, THE GALLERY

“The experience we create at Anthony John Salons is paramount. Anyone can do a great haircut – what truly sets a salon apart is how you make your clients feel. It’s never just about the hair; it’s about the entire journey from start to finish. For any salon looking to build an exceptional client journey, Salon Emotion is a great tool to upskill the entire team, providing the framework needed to ensure every stylist exceeds client expectations at every touchpoint.”

TONY WALMSLEY, OWNER, ANTHONY JOHN SALONS

* L’ORÉAL PRO HAIR BEHAVIOUR TRACKER, HUMAN8 WAVE 6: MAY 2024 N=2001

“At Williams & Hirst, we’ve always been driven by an uncompromising aesthetic vision. When we designed our space, we didn’t just look at the floor plan – we sat in every single seat asking ourselves: ‘How does this truly feel for the client?’. This obsession with detail shaped everything.We realised that a great salon environment has to be as diverse as the people within it. We designed a layout that offers both high-energy social zones and quiet, private sanctuaries, ensuring every stylist and client feels at home. Salon Emotion helps salons turn their creative vision into a reality. It provides the tools to break down the salon journey, ensuring that every design choice serves a purpose: to elevate the client experience and nurture a community.”

JACK WILLIAMS-HIRST & ROSS WILLIAMS-HIRST, FOUNDERS, WILLIAMS & HIRST