HJ ADVERTORIAL

SMOOTHING Reinvented

What if you could offer to your clients their dream hair texture with a faster, worry-free salon experience, and a more profitable, demi-permanent smoothing treatment?

Wella Professionals SmoothFillerTM is a breakthrough service that smooths, fills and restructures delivering a dose of anti-frizz magic that leads to faster blow-dries, speedier styling and more manageable hair.

THE SMOOTHFILLERTM CLIENT BENEFITS

• Anti-frizz, faster blow-dries

• No after-care restrictions

• No sulphate-free shampoo required

• Eight ingredients only

• Low-fume formula for a worry-free salon experience

• Lasts up to 12 weeks**

SMOOTHFILLERTM BENEFITS FOR YOU

• Boosted profits

• High value, faster service

• One product, lasting results

• Exclusive salon service

• Patented technology

Learn how Learn SmoothFiller™ how SmoothFiller can boostTM can your boost profits your with profits Wella with Professionals Wella Professionals Profit Calculator

*according to Kline’s Salon Hair Care Global Series (data for the full calendar year 2024, published in May 2025)

A revolutionary technology, built on Wella Professionals’ in-depth hair colour expertise, SmoothFillerTM quickly and effectively delivers ingredients deep inside hair, to act from within, instead of from outside.

It fills the hair’s protein structure, creating new, stable, and longer-lasting internal bonds through heat activation, without leaving any coating. The result? Hair that gleams with natural shine and movement. Plus, there’s no restrictions for the client as they can immediately wet, wash their hair, head to the gym, and use any aftercare product – ending the struggle of needing a sulphate-free shampoo. Turn your clients daily battle with their hair around in a 2-hour appointment!

LISTEN UP! SMOOTHFILLERTM IS NOT A STRAIGHTENER, IT...

• Respects, smoothens and softens the natural texture of the hair

• Restructures from the inside for a ‘filled hair’ feel

• Protects from frizz

• Gives natural shine and swing

• Improves hair manageability

• Gives 3 months of effortless styling, everyday**

**lastingness may vary depending on hair type and hair care routine.

“CLIENTS COME BACK FOR A SMOOTHFILLER SERVICE SIMPLY BECAUSE IT LEAVES THEM WITH RESULTS WHICH ARE SMOOTHER, STRONGER, AND EASIER TO STYLE. THEY DEFINITELY SEE AND FEEL THE RESULTS EVERY TIME. FOR ME, I HAVE SO MUCH TRUST IN THIS PRODUCT, IT THEN AMPLIFIES THE CONFIDENCE WITH MY CLIENT, ESPECIALLY DURING A CONSULTATION. FOR A STYLIST SMOOTHFILLER IS PROFITABLE, FOR A CLIENT IT IS POWERFUL, AND FOR EVERYONE, IT’S A VERY SIMPLE SERVICE.”

ELLE MARTIN, SALON OWNER OF ELLE MARTIN HAIR & BEAUTY

“OUR CLIENTS ABSOLUTELY LOVE A SMOOTHFILLER SERVICE – THEY’RE ACTUALLY RAVING ABOUT IT. IT’S SO EASY TO USE, THERE ARE NO COMPLICATIONS, IT’S BRILLIANT. IT’S ALSO A GREAT MONEY MAKER FOR SALONS, OUR TOP STYLISTS CHARGE BETWEEN £200-£250, AND IT CAN BE ANYTHING FROM £145 WITH AN APPRENTICE OR GRADUATE. IT COVERS A MASSIVE AGE RANGE – WE’VE DONE IT ON CLIENTS AS YOUNG AS 12 AND AS OLD AS MID-70S TO 80S. WE JUST INCLUDE IT IN OUR MENU BOOKS AND TALK TO CLIENTS ABOUT HOW TO ACHIEVE SHINY, SMOOTH AND MANAGEABLE HAIR – WHO DOESN’T WANT THAT?”

ROSIE PACKHAM-BOYNS, SALON OWNER OF SALON SIXTEEN, PETERSFIELD

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