CHANGE WORLDS WITH CLEAN WATER

Aveda continues its mission to protect and provide clean water with their annual Earth Month Campaign, here’s how…

This Earth Month, together with global non-profit charity partner, charity: water, Aveda focuses on providing clean water, sanitation and hygiene to people in need. With access to clean water nearby, communities are healthier and have more time to go to school or earn an income. Since 1999 – Aveda’s first annual Earth Month campaign – the brand has raised more than $72 million for hundreds of global and local organisations, providing clean water to more than 1.5 million people and protecting thousands of local watersheds.

Through purchases of Aveda’s limited-edition Earth Month product, joining Aveda’s Earth Month campaign activities, prioritising water-saving habit shifts, or direct donations to charity: water, there are various ways you can join Aveda in making a difference this Earth Month and change worlds with clean water.

“Earth Month is a time for us to reflect on and reaffirm our dedication to the mission that Horst Rechelbacher, Aveda’s visionary founder, instilled. His unwavering commitment to caring for the world we live in continues to guide us as we champion initiatives,” explains Shane Wolf, Aveda Global Brand President. “These efforts are not just events; they are a testament to our enduring responsibility to environmental stewardship and social impact.

Through Earth Month, we honour Horst’s legacy by engaging our community and fostering a more sustainable future for all.”

Limited-Edition Botanical Repair Bond Building Styling Creme, £22

Aveda will be selling its Botanical Repair Bond Building Styling Creme – a multi-benefit styling cream that adds flexible hold and smooths frizz while building bonds for stronger hair – in a limited-edition 100ml size featuring special packaging designed by artist Melissa Koby. £12 from each sale* of the product will go directly toward funding clean water projects with charity: water.

Aveda Clean Water Challenge

Starting on World Water Day and throughout Earth Month, Aveda is encouraging participation in the #AvedaCleanWaterChallenge – a social campaign highlighting small but impactful habit shifts that contribute to global sustainability initiatives. The first three weeks cover counting how many times per day you can access clean water, prioritising eating vegan, and focusing on reusable and recyclable items in place of single-use plastics. These are followed by two key annual Earth Month activations for Aveda: ‘No Wash Day’ on 22 April, which invites individuals to skip a hair wash, and ‘Aveda Walks for Water’ on 27 April, aiming to engage participants in a 3.7 mile walk to recognise the walk that people in developing countries take daily to access clean water.

Coco Hilton, Salon Manager at Oxygen says: “At Oxygen, each year during Earth Month we try to spread the word and importance of the work charity: water do, as well as raise as much money as we can to ensure people can have access to clean water. Having a sustainable salon is so important. That’s why we love being partnered with Aveda, whose devotion to being sustainable is clear in everything they produce!”

Join Aveda this Earth Month and help give the gift of clean water at: www.charitywater.org/uk/aveda/aveda-uk-ireland-earth-month-2025.