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TAILOR MADE

A salon-exclusive herbal hair treatment tailored to your client's needs will help you boost growth and sustainability in your salon

Customisable professional haircare that blends nature and technology, with a regenerative approach, is set to be a hit in the salon. Davines NaturaltechTailoring has been developed through extensive research conducted in the R&D laboratories and Scientific Garden at the Davines Village in Parma, Italy. The new salon-only service is designed for ultimate customisation – it combines the power of nature with innovative technology, prioritising sustainability as well as efficacy, and can be adapted for any hair challenge or concern.

With up to 24 combinations available – and a two-part formula that's designed to be mixed and matched – this service can be tailored to suit any hair type or need, delivering instant results.

With the easy-to-use digital consultation tool, an interactive quiz created to help professionals, you can offer more than 40,000 options to your clients and help them select their at-home haircare regime.

THE FORMULA EXPLAINED

Four Serum Bases backed by science and six botanical Extract Boosters make up the Naturaltech service.

Each formula starts with one of four serum bases, depending on the client's most pressing need – you can choose from Volume, Moisture, Radiance (for colour-treated hair) or Strength.

You can then add one of six botanical boosters, to bespoke your client’s blend even further. Choose from…

1 VOLUMISING

Made with a mallow extract that causes hair to swell and appear twice as full*

2 HYDRATING

Prickly pear extract leaves dry and brittle hair 18.3 times more hydrated*

3 ILLUMINATING

Contains a red grape extract that facilitates the closure of the cuticles, promoting 4.3 X long-lasting shine*

4 FORTIFYING

Strengthens and reduces breakage by 28% with protein-rich amaranth extract*

5 CONTROLLING

Enlists elderflower extract to create a protective film on the hair, providing a 3.5 X silkening and smoothing hair effect*

6 BLONDE BRIGHTENING

Myrtle extract provides antioxidant protection from UV rays and revives 5.5 times blonde reflects*

TWO IN-SALON TREATMENT OPTIONS

With the NaturaltechTailoring treatment, it’s possible to create two salon-exclusive services.

► HERBAL HAIR INFUSION FAST TREATMENT (5 MINS)

A speed treatment that involves cleansing, a NaturaltechTailoring treatment, and optional conditioning for immediate results without the processing time.

► HERBAL HAIR & SCALP RITUALISTIC TREATMENT (15-30 MINUTES)

A more thorough and indulgent experience featuring all the benefits of NaturaltechTailoring treatment with Natural tech products treating both scalp and hair.

To learn more, call the Customer Care team on 0330 912 0400 or contactuk@davines.it

This article appears in September 2023

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This article appears in...
September 2023
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