1 mins
CURL UP
Celebrate your clients’ waves, curls and coils with the brand-new Textures & Curls collection from ALTERNA
Bring curls back to life in the salon and at home with the brand-new, high-performance Textures & Curls collection from ALTERNA. Part of the My Hair. My Canvas. range, the collection is a multi-benefit, sensorial, silicone-free, vegan range that is targeted towards clients with beautiful waves, curls and coils that want to celebrate and embrace them.
Clients can say goodbye to limp, lifeless, dry and frizzy tresses, and instead, say hello to stunning frizz free, healthy, lustrous, defined and bouncy looking waves, curls and coils.
The collection features five products:
► BEGIN AGAIN CURL CLEANSER: Works to gently cleanse and improve curl texture and formation, maintains curl pattern and reduces frizz.
► BEGIN
AGAIN
CURL
CONDITIONER: Hydrates, detangles and defrizzes all textures while enhancing definition and form in curls.
► MORE
BUTTER
MASQUE: Nourishes all textures, reduces frizz and enhances waves, curls and coils with long-lasting bounce and shine.
► MY
WAY
CURL
DEFINING
GEL: Non-greasy, non-flaking gel that gives soft, flexible hold and humidity resistance for up to 72 hours.
► LOOSEN
UP
CURL
ELONGATOR: Lengthens curls with initial use and helps maintain curl and coil pattern.
The collection is small but mighty and simplifies the curly haircare routine, achieving amazing results without a great deal of products needed.
The range further stands out from the crowd with its incredible hardworking ingredients that are gentle on every strand. Ingredients include sustainably sourced vegan botanical caviar, fair trade coconut oil, Kakadu plum extract, fair trade cocoa butter, moringa seed oil, shea butter, and banana flower. All ingredients work to target the hair with intense hydration and leave it appearing strengthened, shiny, smooth, and frizz free.
All products are also created without harsh chemicals like silicones, parabens, and SLS/SLES sulphates and are cruelty-free.
The new luxe blue packaging makes this new range shine further. With a clean and sleek aesthetic it looks great when displayed in the salon or a client’s bathroom and is environmentally friendly, being created with 50% post-consumer and recycled packaging.
The new Textures & Curls collection pushes the boundaries of innovation and is a must-have for salons who want to provide the best care to their textured hair clients who want to celebrate natural textures and curls.
For more information visit www.alternadirect.co.uk, and @alternahaircare_uk on Instagram