FRIENDLY AUTOMATION | Pocketmags.com

COPIED
4 mins

FRIENDLY AUTOMATION

Timely Business Management Software allows you to nurture client relationships and grow business while you sleep

With the help of Timely Business Management Software, you can build your business, without the need to be on call 24/7. Here’s how salons are doing it, according to Tamara Reid, Timely Head of Partnerships for Timely Business Management Software.

“Beauty industry professionals are a special bunch. Most of us find our way into the industry because we want to learn and grow while connecting with others. As many small business owners can attest, over time, clients become family – and it’s these bonds that make working in the beauty industry so special.

In years gone past, maintaining client relationships meant picking up the phone to book in new appointments and provide reminders. But now, thanks to business management software such as Timely, these manual phone calls are being replaced by automated text messages and emails, meaning you can spend more time doing what you love: connecting with clients in salon.

Concerned that by using automated messages in your salon, you could lose the human touch? You shouldn’t be, says Steve Moore, Small Business Consultant for Timely, who also co-owns a lash and brow salon in Darwin, Australia. “Using automation will take some of your work away, which will give you time to make more money,” he says. By automating your admin, you can be more specific about your communications and still “make those phone calls and connect with the clients who need it”.

Here's how to embrace technology so you can work smarter not harder…

Let Clients Book Themselves In

Did you know that 22 per cent of clients say that the ability to book online is the main reason they return to a business?

For the relationship-minded business owner, missing out on the opportunity to have a natter by allowing clients to book themselves in might feel counterintuitive; however, taking your booking system online could lead to an uptick in appointments.

Timely is the world’s smartest appointment booking software. By rolling out the software’s online booking feature, you can fill your calendar, maximise your booked time and appeal to new and existing clients who stumble on your business during a late night Instagram scroll.

“By switching to an online booking system, you can make money while you’re sleeping,” Steve explains. “Nothing feels better than waking up with 10 new appointments booked overnight.

“I can also oversee and manage my bookings from anywhere. I’ve been able to travel to Canada or Europe and still manage and support my team because of our automised booking system.”

THERE’S A MYRIAD OF KNOWLEDGE YOU CAN EXTRACT FROM THE TIMELY SYSTEM TO MANAGE AND RUN YOUR BUSINESS.

Take Your Forms Online

‘I love doing paperwork’, said no one ever. Ever reviewed a client form filled out by hand and had to guess whether they put down a ‘G’ or a ‘7’? Going digital takes out the guesswork and cuts down on precious admin hours.

Using Timely to automate your consultation process means your clients can work their way through service eligibility checks and complete pre-appointment information in their own time. When they walk through the doors, you can spend a few minutes getting up to speed, ensuring that they feel valued and seen, and then get straight to the important bit: the appointment.

“I used to have a four drawer filing cabinet filled with nothing but consent forms,” Steve says, reflecting on when he used to run his salon without Timely. “Going online has been life changing. I used to have to manually scan consent forms and add them to client files – now, they go out with appointment reminders and the client fills them in beforehand.”

Automate Reminders and Follow Ups

If you’re not using automated appointment reminders and follow ups, you’re missing out. Timely’s automated text messages and emails are easy to set up, totally customisable, and have been proven to reduce no-shows. There’s also the option to automate aftercare reminders, referrals, rebooking reminders and special offers, too.

“Reminder messages reduce your amount of no-shows,” Steve shares. “In my own salon, we’ve reduced our last minute no-show rate to less than two per cent – and that’s for over 150 bookings per month. Now, we get one or two no-shows a month and that’s purely through SMS reminders.”

Make the Most of Reports

Want to know what’s happening in your business at a glance? Timely’s dashboard feature shows you the key business metrics in a simple visual way – from staff sales to client retention and rebooking metrics – to help you make informed decisions.

“You can see all sorts of things, like best performing treatments and products, along with how much money you’ve made through EFTPOS versus online payments. There’s a myriad of knowledge you can extract from the Timely system to manage and run your business.”

The real question is: what are you waiting for? By going digital, you could cut down on admin, reduce no-shows, make the most of reports and, most importantly, give yourself the gift of time, so you can be more present on the salon floor.

Timely are offering small business owners in the UK 40% off for 6 months, head to www.gettimely.com to take advantage of the offer

This article appears in July 2022

Go to Page View
This article appears in...
July 2022
Go to Page View
WELCOME
Letter from the editor
NEWS
This month’s news round-up
WELL A STUDIO SPOTLIGHT
Follow these five steps to become a member of the hair colour elite and a master of all things colour...
HJ digital
Head over to hji.co.uk for up-to-the-minute industry news
HJ insider
We share the results from our latest survey
Should you allow phones on the salon floor?
Should you allow phones on the salon floor?
Industry ICON
Celebrating 25 years of HJ’s executive director Jayne Lewis-Orr
The perfect salon EXPERIENCE
HOW TO CRAFT YOUR CUSTOMER JOURNEY
Front Row SEAT
Mark Leeson on his new collection ‘Project’
ROUTINE CHECK
Educate your client on the perfect regimen with American Crew
HJ Reports: Eurovision with Moroccanoil
HJ goes backstage at Eurovision 2022
L’Oréal Professionnel Portfolio Congress
What you missed at the L’Oréal Professionnel Paris Portfolio Congress
Goldwell HUB Network
Goldwell HUB Network lands in Portugal
RESTORE HAIR'S STRENGTH, CONDITION AND SHINE WHENEVER, WHEREVER!
Help your clients protect their hair on the go with ASP’s VITAPLEX Travel Kit
RESTYLE AND RENEW
A look at where the hair extension industry is headed
Colour NOTES
An insight into Siobhan Haug’s passion for colour
KERATIN KISS
Say goodbye to frizz, enhance your client's natural texture and make it shine with the new Keratin Therapy Lisse Design
BLURRED LINES
Stepping into the future – blending the real with the unreal
Collection 001: EXPOSURE
Capturing the truest sense of self, by embracing and celebrating natural hair
FRIENDLY AUTOMATION
Timely Business Management Software allows you to nurture client relationships and grow business while you sleep
LET'S GROW THE FUTURE
Davines presents its first social environmental initiative We Sustain Beauty, read on to find out more…
POP UP
Taking inspiration from the icons of Y2K including Britney, Miley, The Olsen Sisters and Aguilera
PERCEPTION
Vibrant and joyful, multiple shades of red morph into a plethora of shapes and styles
SELF Made
The new mid-season collection from Sassoon Academy is the second in a trilogy of collections for 2022
SHAPING THE WORLD OF BEAUTY AND WELLNESS BUSINESSES
Discover how subscription-free Fresha is boosting House of Gloss business
ARE YOU RUNNING YOUR SALON, OR IS YOUR SALON RUNNING YOU?
Dive into the world of software solutions and learn how to manage your salon, business, and bookings with Beu app.
EUPHORIC ALLURE
Challenging perceived notions of beauty, these shots flirt with a moody aesthetic and Euphoria-inspired styles
LATHER. RINSE. PROTECT. REPEAT.
Starting your own business can be challenging, but ultimately rewarding. Here one salon owner shares her top tips
Trending
The newest launches to know and stock right now
Simple PLEASURES
Step inside the minimalistic Avery Salon in Brighton
Adventures of a Sustainability WARRIOR
Anne Veck’s journey to becoming a sustainable salon owner
Life Through a Lens
Tim Scott-Wright’s colourful career highlights
Looking for back issues?
Browse the Archive >

Previous Article Next Article
July 2022
CONTENTS
Page 60
PAGE VIEW