ROUTINE CHECK

Educate your client on the perfect regimen with American Crew

American Crew has introduced REGIMEN. Designed for men of all ages, the campaign aims to tackle the foundation of men’s grooming focusing on the importance of a daily regimen for men.

As the next frontier of men’s grooming, REGIMEN is an inspiring compilation of high-performance product combinations for care, shave, beard, and style to embody the styling aspirations of the modern man. Using the REGIMEN campaign as a tool, American Crew empowers men to streamline and customize their unique regimen to look and feel their best, every day.

“Having good daily grooming regimen is vital and with the number of products that are on the shelves today, it can be overwhelming for men to figure out exactly what they should be using to address their individual needs,” said American Crew founder David Raccuglia. “Through our carefully curated REGIMEN campaign, we aim to provide everything a man needs to simplify and perfect their daily grooming routine according to their personal style and desired result.”

FORMING CREAM

1 Provides medium hold and medium shine and works well for all hair types. For a clean and classic look, incorporate Daily Cleansing Shampoo, Moisturizing Conditioner, Revitalizing Toner, and 2-in-1 Skin Moisturizer and Beard Conditioner.

Regimen:

• American Crew Daily Cleansing Shampoo
• Daily Moisturizing Conditioner
• Revitalizing Toner
• 2-IN-1 Skin Moisturizer and Beard Conditioner
• Forming Cream

FIBER

2 Developed for short to medium length hair, Fiber is a highperforming resinous product to help thicken and texturize hair with a strong, pliable hold and a matte finish.

For a natural fullness and effortless style, complete with Daily Cleansing Shampoo, Daily Moisturizing Conditioner, Precision Shave Gel, Post Shave Cooling Lotion and Revitalizing Toner.

Regimen:

• American Crew Daily Cleansing Shampoo
• Daily Moisturizing Conditioner
• Precision Shave Gel
• Post Shave Cooling Lotion
• Revitalizing Toner
• Fiber

POMADE

3 A versatile water-based formula that offers control for any hairstyle, Pomade provides high shine with a medium hold and works well with curly hair.

Use with Daily Deep Moisturizing Shampoo, Moisturizing Conditioner, Moisturizing Shave Cream,All-in-One Face Balm SP15, Revitalising Toner and finish with Pomade.

Regimen:

• American Crew Daily Deep Moisturizing Shampoo
• Daily Moisturizing Conditioner
• Moisturizing Shave Cream
• All-in-One Face Balm SPF 15
• Revitalizing Toner
• Pomade
• Firm Hold Styling Gel

To find the perfect REGIMEN, follow @AmericanCrewUK on Instagram and Facebook