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Hairdressers Journal
Hairdressers Journal


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KERATIN KISS

For Alfaparf Milano Professional, the leading Italian brand in the professional haircare sector, research is a must, and for this reason, it has always been a pioneer in developing innovative high-performing technologies in line with the most recent market demands. This is the case for Keratin Therapy Lisse Design, the professional system with keratin that for over ten years has provided even more noticeable and long-lasting smoothing and taming performance. And it is now presented in a new and elegant range, renewed both in the formulas and in the even more precious and contemporary packaging.

Alfaparf Milano Professional uses the most up-to-date formulas to transform the hair of its clients, and in the case of Keratin Therapy Lisse Design, these are two technologies that are patent pending: Smoothing Technology and Discipline Technology. At the heart of Lisse Design there is also Bond System, a protection technology that works inside and outside the hair fibre to improve its resistance. To increase the protective performance on the hair, the new Kera-Protection complex – acomplex of keratin and vegetable collagen – has been added to the smoothing technology. Finally, the hair is made soft and shiny by Babassù Oil, a precious Amazonian oil that helps to give it that shiny and silky look.

In the Alfaparf Milano Professional salons, there are four services offered that are based on this technology: Lisse Design Express and Precision Method for those who want perfect and long-lasting smoothness, Easy Lisse Discipline Treatment, dedicated to those who want to get rid of the unsightly frizz effect, for easier daily styling, and Lamination Treatment, which responds perfectly to the new hairstyle trends, giving extreme shine and vitality to those who choose it. After having transformed your hair with the most suitable service, you can continue to maintain the shape obtained at home, thanks to the new range of products with renewed formulas and packaging, which promises to maintain the result obtained with the salon service for up to 4 months*.

The range protects hair from hot styling tools and consists of:

Maintenance Shampoo: Gently cleanses and helps to maintain and prolong over time the cosmetic effects obtained with the salon treatment. Size 250 ml.

• Maintenance Conditioner: Nourishes the hair leaving it soft and easy to comb as well as giving it incredible shine. Size 250 ml.

Keratin Serum: Serum that helps the hair to maintain the desired shape and makes it soft and easy to comb. Size 125 ml.

Rehydrating Mask: Mask that moisturises the hair, helping to limit the natural process of dryness. Size 200 ml.

The Oil: Oil that gives softness and shine to dry hair. Size 50 ml.

KERATIN THERAPY LISSE DESIGN IS NOW PRESENTED IN A NEW AND ELEGANT RANGE, RENEWED BOTH IN THE FORMULAS AND IN THE EVEN MORE PRECIOUS AND CONTEMPORARY PACKAGING.

The services and products in the renewed Keratin Therapy Lisse Design line are available now in participating salons.

*Instrumental test conducted on the new Lisse Design Precision Method treatment, which was followed by the regular use of line maintenance products; comparison made with the use of base products for maintaining the smooth effect.

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This article appears in the July 2022 Issue of Hairdressers Journal


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This article appears in the July 2022 Issue of Hairdressers Journal