HEART OF GLASS | Pocketmags.com

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HEART OF GLASS

Get your blonde clients ready for the new Davines Heart of Glass system which is designed to provide care and maintenance for every type of blonde

 The Davines Heart of Glass system is ideal for clients with both natural and treated blonde hair. It is particularly well-suited for bleached or lightened hair, as well as weakened strands due to heat styling or excessive sun exposure.

Davines has expertly combined cutting-edge ingredients with innovative natural raw materials to create a new product assortment that will maintain and enhance blonde colour, promote hair health and repair previous damage while preventing future damage.

The system is gentle enough to be used every day and contains Davines' patented complexes – biacidic bond complex and the fortifying botanical shield.

The Heart of Glass Family 
There are four key products within the Heart of Glass system…

1 Heart of Glass Silkening Shampoo 
This blue shampoo gently cleanses and clarifies the hair while providing nourishment. The extract obtained from the Jagua fruit balances unwanted tones, while enhancing and illuminating blonde shades.

2 Heart of Glass Rich Conditioner 
This rich blue conditioner with biacidic bond complex and baobab extract provides nourishment while fortifying hair fibres. The extract obtained from the Jagua fruit balances unwanted tones, while enhancing blonde shades.

How to Use: Apply to towel-dried hair along the lengths and ends and leave on for five to 10 minutes, comb and rinse thoroughly. It can also be used after applying the Intense Treatment.

3 Heart of Glass Sheer Glaze 
This illuminating glaze is designed to provide hydration and shine while protecting strands from heat and UV rays. The proprietary fortifying botanical shield provides elasticity and strength to hair fibres, while helping to extend the life of blow-dries.

How to Use: Apply seven to 15 pumps on towel-dried hair, comb through and proceed with desired styling.

4 Heart of Glass Intense Treatment 
An intense treatment featuring the biacidic bond complex and baobab extract that strengthens and repairs hair fibres to prevent breakage.

How to Use: Apply to towel-dried hair along the lengths and ends. Leave on for five to 10 minutes, comb and rinse thoroughly. Use once a week or more for very damaged hair.

HEART OF GLASS: THE EXPERT OPINION
Davines hair art director Tom Connell said: “Heart of Glass is a game changer for blondes. It's designed to solve all major blonde hair woes with fast results! As we go through 2021 with brighter hopes, it’s only right to bring back bright blondes with sustainably-sourced ingredients and our patented complexes strengthen hair from root to tip with incredible shine.”

THE DAVINES SUSTAINABLE MISSION
Heart of Glass is produced and packaged at the Davines Village in Parma Italy with energy entirely from renewable sources and CO2 offset. The recyclable bottles are made with post-consumer recycled plastic and are carbon neutral.

This article appears in July 2021

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July 2021
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