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Hairdressers Journal
Hairdressers Journal


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HJ Insider

MAY 2021 IN NUMBERS

Where are you based in the UK?

England ...................................92% 

Scotland ....................................6% 

Wales .........................................1% 

Northern Ireland .....................0.5% 

Republic of Ireland .................0.5%

Insight

For those who saw an improvement in their retail business, reasons included introducing clients to new products and more time to speak to clients about the best professional hair products for their hair.

How did your salon appointment business in May 2021 compare with April 2021?

Phone ...............................................62% 

Social Media ......................................7% 

Salon Software app ..........................13% 

Website ..............................................4% 

Email ...................................................2% 

Face-to-face/in the salon .................10% 

Text .....................................................2%

How were the majority of appointments booked in May 2021?

Most popular salon service in May 2021

Most popular cutting service in May 2021

Most popular colour service in May 2021

How did your retail business in May 2021 compare with April 2021?

How did the number of unfilled salon appointments in May 2021 compare with April 2021?

How did the number of no-show appointments in May 2021 compare with April 2021?

What marketing tools are working best for you at the moment?

What are the main issues facing your hair business right now?

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.

About

This article appears in the July 2021 Issue of Hairdressers Journal


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This article appears in the July 2021 Issue of Hairdressers Journal