Hairdressers Journal
Hairdressers Journal



Showpony Professional will launch exclusively at Sweet Squared this August

Showpony Professional is heading to Sweet Squared in August. While it might not be the same climate here as it is ‘down under’, Showpony hair extensions are sure to heat up your salon offering this year.

A 35-year heritage

Having been built on an extensive family history, including over 35 years of combined experience in premium hair extensions and wig manufacturing, it’s easy to see why Showpony is the number one trusted hair extensions brand in Australia. Founder and CEO Stephanie Mason was a model from a young age which meant she was exposed to the creative world of wigs and accessories and developed a keen interest for the fashion and beauty industry.

Universal colour coding system

Showpony is an elevated service that you can be proud to offer in your salon with its full 360-degree approach. You can expect premium products, complete with a six-step quality assurance programme, to ensure you’re giving your clients the best possible results each and every time. You’ll receive full support across education, sales and marketing, helping you to make Showpony a success story for your salon. Showpony is also the first hair extensions brand to use the first universal colour coding system to make your life that bit easier.

An eco-friendly ethos

Not only can you offer a luxurious experience for your clients, you can also create a polished display with Showpony that looks elegant and sophisticated. Showpony is the first sustainably packaged hair extensions brand globally seeing an 80% reduction in total plastics used on hair extensions products and it features 100% recycled plastic within its hair care range.

With a classically beautiful pastel colour palette Showpony can stand centre stage in your salon. This means you will feel proud unboxing your extensions in front of your clients.

Founder Stephanie explains: “I am extremely conscious of climate change and how as a business we can be doing more to reduce our effect on the environment. My team and I have spent countless hours brainstorming how we can reduce our footprint both in the office and in our product offering.”


It's clear to see that hair extensions are going through the same growth phase that colour did between the 1960s and 1990s. Whereas there used to be one colourist in every salon, it’s now expected that every stylist is also a colourist. Hair extensions are heading in the same direction. To make hair extensions a success for your business, Showpony is changing the way it views hair extension clients. Traditionally hair extensions were just about adding length, but Showpony encourages salons to use extensions to add volume, fill in gaps and to add non-committal colour in as little as 15 minutes. There are countless opportunities to help your clients look and feel beautiful.

Showpony Professional’s founder Stephanie Mason says:

“I became acutely aware of the lack of quality hair extension products available within the hair and beauty industry while working as a model. A few synthetic clip-in and lower grade human hair products were being produced, but most of these products were made from cheap materials and were difficult to blend naturally.”

To find out more and join the waiting list, call Sweet Squared on 0333 000 7000 or visit and start the journey towards elevating your business.


This article appears in the July 2021 Issue of Hairdressers Journal

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This article appears in the July 2021 Issue of Hairdressers Journal