Hairdressers Journal
Hairdressers Journal


1 MIN READ TIME

HJ INSIDER

APRIL 2021 IN NUMBERS

Where are you based in the UK?

England ...................................91% 

Scotland ....................................5% 

Wales .........................................2% 

Northern Ireland ........................2%

How did your salon appointment business in your first month of reopening compare with your initial reopening last year?

What was the most popular salon service in April 2021?

Colour ................................................................ 61% 

Cut ..................................................................... 34% 

Blow-dries ............................................................1% 

Extensions ............................................................1% 

Treatments ...........................................................1% 

Relaxing ...............................................................1% 

Styling/updos .......................................................1%

How did your retail business in April 2021 compare with your first month of reopening last year?

How did the number of unfilled salon appointments in April 2021 compare with when you first reopened last year?

How did the number of no-show appointments in April 2021 compare with when you first reopened last year?

What was the most popular cutting service in April 2021?

What was the most popular colour service in April 2021?

HJ Insight

The majority of those who saw an improvement in their retail business believe it was because their clients were keen to purchase professional products that would benefit their hair.

What’s been the biggest challenge for you since reopening?

Wearing PPE while working ....................... 38% 

The extra cleaning between clients ............. 9% 

Keeping up with client demand ................. 16% 

Working longer hours ................................... 9% 

Fulfilling colour correction appointments .... 3% 

Meeting clients’ high expectations .............. 6% 

Non-returning team members ................... 13% 

All of the above ............................................ 6%

How were the majority of your appointments booked in April? 2021?

Phone ............................................ 64% 

Social Media ................................. 10% 

Salon Software app ....................... 14% 

Website ........................................... 4% 

Email ................................................ 3% 

Google My Business ....................... 2% 

Face-to-face/in the salon ................ 2% 

Other ............................................... 1%

HJ Insight

For those who selected other, text messages were the most popular booking option.

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.

This article appears in the June 2021 Issue of Hairdressers Journal

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This article appears in the June 2021 Issue of Hairdressers Journal