Hairdressers Journal
Hairdressers Journal


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HAIR LIKE NEW, NO MATTER WHAT YOU PUT IT THROUGH

10 years of biosciences research - one breakthrough peptide

The K18Peptide was patented after scanning and analysing 1,242 decapeptides that cover the entire genome of human keratin proteins. After a decade of research, the brand discovered one unique sequence, unlocking the science to bring strands damaged from chemical services and thermal/mechanical styling back to their original, youthful state — the K18Peptide.

Patented K18 is not just a temporary fix — it’s the first product to use biomimetics to reconnect keratin chains once broken by bleach, colour, and chemical services, resulting in soft, smooth, strong hair with bounce that feels like new. The more damaged the hair, the more dramatic the results for your clients and it heals the hair in just four minutes.

The two-step in-salon service works fast so it doesn’t extend your client’s appointment time and it will give you a professional add-on service to increase their bill with dramatic results.

There is no need to add K18 directly into your chemical services, nor do you need to change developer. K18 will not change tonality or alter the process other than an additional four minutes. With K18 you can do more with less and a little product will go a long way. Plus, it is for all hair types and for every generation.

Colourist Jack Martin said: “In my 30 years of using hair products, I have never come across a product as amazing as K18.”

The brand also has a retail range so clients can continue the treatment at home. The K18 Leave-in Mask, available in a 50ml size, provides progressive results so the more it is used, the better the results will be.

To stock K18 go to k18hair.co.uk or follow the brand on Facebook @k18hairuk or Instagram @k18hair_uk.

This article appears in the June 2021 Issue of Hairdressers Journal

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This article appears in the June 2021 Issue of Hairdressers Journal