ALL EYES ON L’ORÉAL PROFESSIONNEL
FROM LIVE TRANSFORMATIONS AND NEXT-GEN TALENT TO EXPERT EDUCATION AND SHOW-STOPPING LOOKS, L’ORÉAL PROFESSIONNEL DELIVERED A WEEKEND PACKED WITH COLOUR INSPIRATION AT #SALON26! HERE ARE SOME OF THE HIGHLIGHTS…
Colour creativity was in full swing as L’Oréal Professionnel took over multiple stages and spaces throughout the Salon International weekend. With emerging talent showcasing their skills, live demonstrations offering a front-row look at the creative process and industry icons sharing their expertise, there was something to inspire everyone. Here, we look back at some of the moments that made the brand’s presence one to remember!
COLOUR IN ACTION
The creativity started at the L’Oréal Professionnel Colour Pod, where visitors were treated to a front-row view of live colour transformations. Bringing the artistry and techniques behind the finished results into focus, audiences were offered an exciting opportunity to see colour specialists at work. And of course, the creativity didn’t stop there, with the finished looks stepping into the spotlight on the Colour Stage’s brand new Colour Catwalk!
THE NEXT GENERATION
Fresh talent, fearless colour and plenty of individuality! The Colour Stage welcomed L’Oréal Professionnel’s ID Artists alongside its new ProEDIT team, bringing together emerging names and programme alumni for an inspiring celebration of colour. From dreamy lilacs and metallic silvers to rich cherry-cola tones and vibrant pops of colour, the looks combined fashion-forward inspiration with technical expertise. Think ‘80s-inspired glamour, creative colour placement and statement shapes. What’s more, the teams also took to the HJ Stage to showcase their finished creations, giving audiences another opportunity to see their artistry in the spotlight.
JACK HOWARD GOES LIVE
Global Ambassador Jack Howard brought his wealth of expertise to both the HJ Stage and Salon Live, inspiring audiences with a fresh perspective on modern colour services. At Salon Live, the spotlight was on French Blending, with Jack exploring how embracing natural grey and white hair can open up exciting opportunities for personalised, beautifully dimensional results. It was an inspiring reminder that great colour isn’t always about complete coverage, but about enhancing what’s already there.
“Salon International was an absolute whirlwind of creativity and inspiration. Our ID Artists and ProEDIT Team showcased their skill, captivating an electrified crowd, while Global Ambassador Jack Howard inspired fresh artistry and new possibilities. From connecting with the community to pushing creative boundaries, every moment celebrated creativity.”
NICOLA CHAMBERLAIN, ARTISTIC BUSINESS DEVELOPMENT MANAGER L’ORÉAL PROFESSIONNEL