IT’S SHOWTIME!

COLOUR KALEIDOSCOPE

SCHWARZKOPF PROFESSIONAL

SCHWARZKOPF PROFESSIONAL NOT ONLY SHOWCASED LIVE DEMOS ACROSS THE WEEKEND PUTTING A SPOTLIGHT ON THE BRAND’S BONDING TECHNOLOGY, BUT FEATURED A SWATCH-ING STATION, CONNECT4, A PHOTOBOOTH, A SALON LAB ANALYSER TO MEASURE THE LEVEL OF DAMAGE AND GIVE BESPOKE AFTERCARE ROUTINES, AND AN E-SHOP FOR VISITORS TO PHYSICALLY TAKE AWAY PRODUCTS.

COLOUR STAGE STARS

Wunderbar brought the biggest colour trends to the Colour Stage, from rich espresso brunettes to buttery blondes to bright coppers. Across the weekend, the Education Team showcased techniques including colour melting, AirTouch balayage and creative colour placement, sharing expert tips for achieving seamless, glossy and wearable results.

L’Oréal Professionnel was stationed over at the Colour Stage with its renowned ID Artist programme and the newly launched ProEDIT team. Visitors were treated to a whole host of live colour creations across the two days and were able to get up close and personal with the artists. Plus, visitors got their hands on a free goodie bag!

HERO PRODUCTS

FRAMAR (CHRIS & SONS)

QUIF (ALAN HOWARD)

MANIC PANIC

HELLO BLEACH

BIG OFFERS

Procare piqued the interest of Salon visitors with some exciting offers, including 2 for £12 deals on foil top-ups, £5 clips and 3 for £3.50 on tint brushes!

SWEET DEAL

Not only did Prisma bring an impressive range of hair foils to the show – including a hot pink and neon yellow leopard print and a frosty blue with embossed candy canes – but they also sweetened the deal with a cotton candy machine.

CELEBRATION OF BARBERING

CHRIS & SONS' BARBERING BONANZA

The Chris & Sons JRL stand kept visitors entertained with live on-stage demonstrations from Rick Roberts and a host of Chris & Sons ambassadors and artists, showcasing JRL’s professional styling range alongside its barbering tools and techniques. Visitors also had the chance to get their hands on exclusive goodie bags available across all three Chris & Sons stands throughout the weekend.

L3VEL3 brought the energy to Salon International with live barbering demonstrations from Creative Director Barber A-ROD and USA ambassadors, showcasing the latest tools, products and techniques. The L3VEL3 stage drew huge crowds throughout the weekend, with a dance competition, live giveaways and products being thrown into the audience, sparking plenty of chanting and cheering! Plus, exclusive offers of up to 35% off were a huge hit!

SWITCH IT UP

As distributors of Wahl, Alan Howard came to Salon International stocked-up with the brand’s latest launch – the Vapor Switch: a high-performance cordless professional clipper featuring a dual-speed HyperShift brushless motor. The stand also featured a ‘spin to win’ wheel, with prizes ranges from t-shirts to plushies.

GAMMA/MENSPIRE

20% NISHMAN’S STAND OFFERED EXCLUSIVE DEALS TO GUESTS, INCLUDING 20% OFF ITS BARBER SALON SUPPLIES WHICH FOCUSES ON TEXTURED HOLD, VOLUME AND VERSATILITY.

TOOL UP

ALFA ITALIA ALAN HOWARD

RENOWNED FOR PREMIUM STYLING TOOLS AND PROFESSIONAL SCISSORS, ALFA ITALIA WERE JOINED LIVE BY TOP BRAND AMBASSADORS DEMONSTRATING THE SIGNATURE ALFA ITALIA CUTTING CONCEPT, PRECISION CUTTING TECHNIQUES AND EFFORTLESS SALON STYLING, ALL BROUGHT TO YOU BY ALAN HOWARD.

NEXT GEN

The Next Gen Student Competition on the Diva Professional stand gave emerging stylists the opportunity to showcase their creativity and technical skills, with three talented student winners recognised by the Diva team and competition judge Michael Gray.

NEW PRODS

Hair Tools showcased new product launches, including a new colour for the iconic Parlux Elysium Hairdryer in ‘Graphite’ and the Futaria Hair Dryer, promoted by celebrity hairstylist, Lewis Samson.

Dyson returned to Salon International with interactive styling stations, giving visitors the chance to test some of the brand’s leading tools for themselves. While the new Dyson Corrale CoolShine was the hero of the weekend, every purchase made at the show came with a free gift.

Cocco Hair Professional bought some showstopping product launches front and centre to Salon International, featuring its Veloce Lite Clipper Series in new tan colours. Not only this, but visitors caught a sneak peak at an unreleased product: The Cocco x Shelby Cobra Clipper, going live in January 2027!

Visitors had the chance to visit Dreame’s enticing stand, which offered exclusive discounts on first salon orders and the Dreame AirStyle Pro, a 7-in-1 multi-styling hair tool designed to reduce heat damage.

STARRY EYED

DENMAN’S ‘STARS OF HAIRDRESSING’ COMPETITION INVITED VISITORS TO STRIKE A POSE ON THE DENMAN RED CARPET, SNAP A POLAROID AND JOT DOWN THEIR SOCIAL HANDLE – PUTTING THEM IN THE RUNNING TO WIN ONE OF 10 DENMAN COLLEGE KITS.

SCISSOR STARS

SKILLS SHARING

Matakki’s ambassadors Sam Campagna, Charles Rose and Phil Jarman hit the Modern Barber Stage to showcase their skills and discuss the brand’s education offering. Meanwhile, on the stand, the team were retailing a wide breadth of scissors to suit everyone from experienced stylists to students.

NEW LAUNCHES

DOWA had plenty to get excited about across the two days, from scissor sharpening and custom laser services to brand-new products launched exclusively at Salon International!

Visitors got the chance to see three new scissor products at Jaguar Scissors’ stand, all designed to reduce strain on the fingers, wrists and shoulders during long salon shifts.

24K KAMISORI BROUGHT ITS FULL RANGE OF JAPANESE SCISSORS TO THE SHOW – INCLUDING 24K GOLD-COATED SCISSORS – WITH OFFERS AND SAVINGS, AND DEALS.

STYLING SUPREMOS

DESIGNME

The DesignMe team treated visitors to a range of offers, including a free travel size oil with every shampoo and conditioner, discounted gift sets, 6 products for £50 and the launch of its new salt spray, Puff Me.

NEW PRODUCT ALERT

Innersense brough eight brand educators from across the UK and Europe to carry out cutting and styling demos live on the stand, with an aim to showcase a variety of hair types. Latest innovations being retailed included the Air Dry Styling Cream and Overnight Repair Serum – and all retail purchases were being offered VAT-free.

30% AVLON TREATED VISITORS TO AN EXCLUSIVE 30% DISCOUNT ON ITS SELECTED KERACARE RANGE, SUPPORTING TEXTURED, CURLY AND COILED HAIR. VISITORS COULD ALSO LEARN MORE ABOUT AVLON’S “THE DETANGLED PODCAST”, WHICH IS LAUNCHING ITS SECOND SEASON ON HAIR EDUCATION.

SPIN TO WIN

Piur’s ‘spin the wheel’ gave visitors the chance to win both samples and full-size products from some of its stand-out ranges, including Gold Ritual, Hydraluxe and Reactive Pro. And with complimentary coffee on offer, there was plenty to keep visitors energised as they discovered the ranges and chatted with the team.

HOT DROPS

SHED (ALAN HOWARD)

NISHLADY

PRO RAPID KABUTO

FURNITURE FOCUS

FREE DELIVERY

SCORPION FURNITURE HIGHLIGHTED EXCLUSIVE ALAN HOWARD FURNITURE AND PRODUCTS TO GUESTS, OFFERING FREE DELIVERY ON
EVERY PRODUCT PURCHASED.

SAY SPA-AAAAH

While Takara Belmont showcased an impressive range of products on its stand, one of the standouts was the Japanese Head Spa – which fuses traditional Japanese scalp therapy with advanced technology. Demos were being ran across the two days, with conversations surrounding pricing treatments to boost revenue.

COMFORTEL

Comfortel brought their showroom experience to the salon floor.

SOFTWARE ROUNDUP

VISH

Vish brought plenty of excitement to the show floor with its ‘Perfect Pour’ challenge, featuring a top 20 leaderboard for visitors to keep an eye on throughout the weekend. You may have also spotted custom-printed banknotes featuring the faces of Vish Ambassadors dotted around the show! And if that wasn’t enough, visitors had the chance to win a Louis Vuitton bag worth over £2,000!

20% THE TREATWELL TEAM WAS ON HAND THROUGHOUT THE WEEKEND TO SHOWCASE TREATWELL PAY AND HELP STUDENTS REGISTER AS FREELANCERS. VISITORS COULD ALSO ENJOY A 20% DISCOUNT OFF ANY TREATMENT WHEN DOWNLOADING THE APP FOR THE FIRST TIME, ALONGSIDE EXCLUSIVE OFFERS ACROSS THE TWO DAYS.

FRESHA

SALON SUPPORTERS

GLOWWA

The Glowwa stand was uniquely staffed by salon owners who use the products in their own businesses, giving visitors first-hand insight into the benefits of offering Hair Food in the salon. Before-and-after images further demonstrated the results clients could achieve.

10 MINUTE CHALLENGE!

ZEN HAIR KEPT VISITORS BUSY THROUGHOUT THE WEEKEND WITH ITS 10-MINUTE SPEED CHALLENGE, ALONGSIDE LIVE DEMONSTRATIONS FROM HAIR EXPERTS INCLUDING KATIE WALSH, MICHAEL GRAY AND BETHANY SHEPHARD. VISITORS COULD ALSO BROWSE THE BRAND’S ‘MONDAY MARKET’, A CART PACKED WITH HAIR EXTENSIONS, AS WELL AS ITS DEDICATED ‘CLIP-IN MARKET’, BOTH OFFERING PLENTY TO EXPLORE ON THE STAND.

LUCHMUN STUDIOS

STAGE STARS

Remi Cachet’s showcase at Salon International included a line-up of on-stand demos, with big names such as Adam Reed, Zoë Irwin and Christopher Laird stepping up to present a variety of skills and techniques. They covered everything from ‘Movement and Shape: How Extensions Build the Cut’, to ‘The Lived-In Luxe Blonde: Elevated with Babylights Extensions’ and ‘The Thinning Client: Hormonal, GLP-1 & What You Can Offer Today’.