SKIN-TECH

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COLOUR CODED

Introducing KEVIN.MURPHY+CODE, the smart permanent hair colour powered by skincare technology, marking a new era of high-performing, modern colour

KM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. This exclusive emulsion from KEVIN.MURPHY is designed to improve the delivery of dye and the care properties of colour formulations - ensuring more precise, consistent and effective results, regardless of each client’s hair needs.

KM.LAMELLAR TECHNOLOGY IN ACTION

A single hair strand can have different characteristics such as porosity, damage or texture, which can lead to different and uncontrolled colour results when the hair is coloured. These steps break down the science behind the technology:

STEP 1

Repairing oil droplets, dyes and a powerful anti-metal agent are stabilised in a unique arrangement within an innovative emulsion.

STEP 2

This emulsion is stabilised in a homogeneous formula, allowing a precise application while improving the release control of dyes and care actives through the hair strand, regardless of their characteristics and needs.

RESULT: Controlled and precise actives and dye delivery.

STEP 3

The anti-metal agent is released.This molecule neutralises any metals found in hair, preventing them from interfering with the colouring process. Meanwhile, the dyes start colouring the hair.

RESULT: Enhanced reliability in achieving the desired final colour shade and improved colour evenness.

STEP 4

Argan oil hydrates, nourishes and helps seal the hair fibre.

RESULT: Optimum repair with longlasting colour results.

THE RESULTS

+ IMPROVED COLOUR EVENNESS + ELEVATED VIBRANCY + INCREASED COLOUR DURABILITY + ENHANCED SHINE AND REPAIR

1Salon test. 2Instrumental test. 326% increase in shine. Instrumental test. 422% increase in repair. Instrumental test.

150% MORE COLOUR EVENESS 2

MORE SHINE 3 AND REPAIR4

100% COLOUR INTENSITY 1

WHY YOU’LL LOVE IT

1 Experience a colour revolution intertwined with ground-breaking skincare technology, positioning you at the forefront of a new era of highperforming, modern colour with care.

2 A fashionforward colour solution delivering modern, clean, luminous results with up to 100% grey coverage, meeting the evolving needs and demands of your clients.

3 Discover a unique colour range designed to create a pleasant colour service with a luxurious touch for both the client and the colourist.

4 An efficient and userfriendly colour line featuring 91 high-performing shades, allowing you to master and customise any colour service with ease.

5 Embrace an ecoconscious, vegan solution for crafting colour services and promoting sustainable practices that align with the values of both the salon and the client.

JOIN THE NEW CODE OF COLOUR. CLICK ON THE QR CODE TO FIND OUT MORE. @KEVINMURPHY.PROUK