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1. Alterna

1. Turn Back Time

Alterna’s Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Masque smoothes the cuticle layer and gives a glass-like shine.

RRP: £52.10

2. Barbie-Coded

Denman’s D4 9 Row Original Styler – the perfect all rounder – is now available in Pink Crush, helping your kit stand out.

RRP: £14. Available late July

3. Boucléme

3. Stay Strong

Designed especially for curls, coils, and waves, Bouclème’s Flexible Hold Hairspray is infused with hydrating Aloe Vera.

RRP: £24

4. Davines

4. Get Your Fill

Davines is launching 500ml shampoo refill pouches in its Essential Haircare Line, which includes NOUNOU, MINU, LOVE CURL and MOMO.

RRP: £39.15

5. Paul Mitchell

5. Life Gives You Lemons

Paul Mitchell’s new Tea Tree Lemon Sage Blowout Gel contains rice protein for shine and bounce, plus it offers soft hold and heat protection.

RRP: £19.30

6. ghd

6. Small But Mighty

Featuring 40% slimmer plates, ghd mini is designed for precision styling from the root, ideal for short hair and fringes.

RRP: £159

7. JOICO

7. The Name’s Blonde

JOICO’s new Blonde Life SilverLight Lightening Powder contains charcoal to help offset brassy tones while processing, can deliver 9+ levels of lift and builds bonds for strong blondes.

8. New Additions

Pre:Curl from FFØR, a curl-specific range, has been extended to include a cleanser, conditioner and gel.

Trade price from: £4.25

9. OSMO

9. Style for Days

The new and improved OSMO Day Two Styler is a professional dry shampoo which uses corn starch to absorb sebum and excess oil.

RRP: £7.10

10. KMS

10. Sea This Texture?

KMS’s limited-edition CONSCIOUS STYLE Beach Style Creme, made with upcycled seaweed, delivers hydration, hold and an airy texture.

RRP: £24

11. That’s So Cool

milk_shake toning sprays enhance cool tones in your clients’ hair, available in icy blond, silver shine and cold brunette.

RRP: £16.99

12. O&M

12. Pep in Your Step

A lightweight conditioner with peppermint oil and ginger root to help soothe the scalp, O&M’s Detox Conditioner has coconut oil for detangling.

RRP: £27.50

13. Finishing Touch

The ideal salon add-on, OPI’s new Infinite Shine formula locks onto nails like gel, with up to 11- days of wear, but removes like traditional polish.

RRP: £17.50

14. R+Co

14. Brighten like Lightening

The Blonded Brightening Shampoo and Masque, part of R+Co’s BLEU range, provides buildable toning.

RRP from: £50

15. Does it All

Revlon Professional’s UniqOne All-in-One Curls Treatment is a one-step product to save your clients time while enhancing curls.

RRP: £26.25

16. Back and Better

The Vario Blond range from Schwarzkopf Professional is now packaged in one material rather than various components, so is more easily recycled.

17. Spectrum One

17. Now You See Me…

Invisible Tape Extensions by Spectrum One make it easier for hairdressers to apply colour onto the extensions all the way up to the root.

RRP from: £126

18. Wella Professionals

18. Transformative Power

Wella Professionals’ new Ultimate Repair Mask contains AHA and Omega-9 to rebuild hydrogen bonds in the cortex and fill the hair cuticle.

RRP: £30