1 mins
CRUSH IT WAY
Colour blocking really is your ultimate business tool
Clients come in all shapes and sizes, and their hair colour needs are no different. One person’s idea of off-the-wall creative colour is another person’s everyday look. But with the Wella colour portfolio you can dial up or down the latest colour blocking trends to make them suitable for everyone. For example, Shinefinity is perfect for clients who are worried about taking a risk, Illumina is great for those who want a bit of grey coverage but still want a sheer, natural look and of course, look to Koleston Perfect for the boldest saturation and a ‘go big or go home’ look.
Here's how to use Colour Crush techniques to trade up regular colour clients, help drive more frequent appointments and maximise profit per client.
INCREASE FREQUENCY
BOOK IN APPOINTMENTS TO TOP UP COLOUR AND FOR LIGHTENER REGROWTH
ABBIE
BLONDORPLEX CREAM TONERS + COLOR TOUCH
SHADES USED: Blondorplex Cream Toners /16 + /18 COLOR TOUCH: 10/34,66/54 + 55/65
LIGHTENER: Blondorplex
SERVICE: Colour Blocking Panels
INCREASE FREQUENCY
MOVING TO A LIGHTER RESULT MEANS CLIENTS WILL COME BACK MORE REGULARLY
PARIS
KOLESTON PERFECT + SHINEFINITY
SHADES USED: KOLESTON PERFECT: 8/97 SHINEFINITY: 09/07
LIGHTENER: Freelights
SERVICE: Colour Blocking panels
INCREASE FREQUENCY
THE ADDITION OF A CHUNKY FACE FRAME MEANS CLIENTS WILL COME BACK MORE REGULARLY
TIFFANY
BLONDORPLEX CREAM TONERS + COLOR TOUCH
SHADES USED: Blondorplex Cream Toners /16, Color Touch 9/97, 7/97 + 6/97
LIGHTENER: Blondorplex
SERVICE: Colour Blocking face frame
INCREASE FREQUENCY
TRADE UP FROM A FULL HEAD COLOUR TO A COLOUR BLOCKING LOOK
LYNN
KOLESTON PERFECT
SHADES USED: HAIRLINE PANEL: 4/82
BACK PANEL: 5/82
TONER: 10/97 + 5/5
LIGHTENER: Blondor
SERVICE: Colour Blocking face frame
LAUREN
ILLUMINA COLOR + SHINEFINITY
SHADES USED: Illumina Color 9/43+ 9/59, Shinefinity 09/65 + 06/6
LIGHTENER: Soft blonde cream
SERVICE: Colour Blocking face frame
RUE
ILLUMINA COLOR
SHADES USED: DARKER: 7/43 + 7/42
LIGHTENER: Freelights
SERVICE: Colour Blocking panels
LUCY
ILLUMINA COLOR + COLOR TOUCH
SHADES USED: Illumina Color 6/76+ 5/02
COLOR TOUCH: 9/36 + 55/65
LIGHTENER: Blondorplex
SERVICE: Colour Blocking face frame
Create the looks and get the formulas at education.wella.com/search
Shop Wella Professionals at uk.wella.professionalstore.com