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CRUSH IT WAY

Colour blocking really is your ultimate business tool

Clients come in all shapes and sizes, and their hair colour needs are no different. One person’s idea of off-the-wall creative colour is another person’s everyday look. But with the Wella colour portfolio you can dial up or down the latest colour blocking trends to make them suitable for everyone. For example, Shinefinity is perfect for clients who are worried about taking a risk, Illumina is great for those who want a bit of grey coverage but still want a sheer, natural look and of course, look to Koleston Perfect for the boldest saturation and a ‘go big or go home’ look.

Here's how to use Colour Crush techniques to trade up regular colour clients, help drive more frequent appointments and maximise profit per client.

INCREASE FREQUENCY
BOOK IN APPOINTMENTS TO TOP UP COLOUR AND FOR LIGHTENER REGROWTH

ABBIE

BLONDORPLEX CREAM TONERS + COLOR TOUCH

SHADES USED: Blondorplex Cream Toners /16 + /18 COLOR TOUCH: 10/34,66/54 + 55/65
LIGHTENER: Blondorplex
SERVICE: Colour Blocking Panels

INCREASE FREQUENCY
MOVING TO A LIGHTER RESULT MEANS CLIENTS WILL COME BACK MORE REGULARLY

PARIS

KOLESTON PERFECT + SHINEFINITY

SHADES USED: KOLESTON PERFECT: 8/97 SHINEFINITY: 09/07
LIGHTENER: Freelights
SERVICE: Colour Blocking panels

INCREASE FREQUENCY
THE ADDITION OF A CHUNKY FACE FRAME MEANS CLIENTS WILL COME BACK MORE REGULARLY

TIFFANY

BLONDORPLEX CREAM TONERS + COLOR TOUCH

SHADES USED: Blondorplex Cream Toners /16, Color Touch 9/97, 7/97 + 6/97
LIGHTENER: Blondorplex
SERVICE: Colour Blocking face frame

INCREASE FREQUENCY
TRADE UP FROM A FULL HEAD COLOUR TO A COLOUR BLOCKING LOOK

LYNN

KOLESTON PERFECT

SHADES USED: HAIRLINE PANEL: 4/82
BACK PANEL: 5/82
TONER: 10/97 + 5/5
LIGHTENER: Blondor
SERVICE: Colour Blocking face frame

LAUREN

ILLUMINA COLOR + SHINEFINITY

SHADES USED: Illumina Color 9/43+ 9/59, Shinefinity 09/65 + 06/6
LIGHTENER: Soft blonde cream
SERVICE: Colour Blocking face frame

RUE

ILLUMINA COLOR

SHADES USED: DARKER: 7/43 + 7/42
LIGHTENER: Freelights
SERVICE: Colour Blocking panels

LUCY

ILLUMINA COLOR + COLOR TOUCH

SHADES USED: Illumina Color 6/76+ 5/02
COLOR TOUCH: 9/36 + 55/65
LIGHTENER: Blondorplex
SERVICE: Colour Blocking face frame

Create the looks and get the formulas at  education.wella.com/search

Shop Wella Professionals at uk.wella.professionalstore.com

This article appears in April 2024

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This article appears in...
April 2024
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40 YEARS OF AVLON
AVLON IS ONE OF THE HAIRCARE INDUSTRY’S ORIGINAL INNOVATORS, HERE’S THEIR JOURNEY SO FAR…
WELCOME
Letter from the editor
NEWS
Our monthly rundown to keep you updated
HJ digital
Check out what’s been happening on our website and socials
HJ insider
This month we take a look at what heated tools you use and whether you consider your business to be sustainable
HJ Reports: Revved Up for 2024
Celebrating the stars of the past year
Do You Take Days Out to focus on the business?
Two salon owners discuss how they dedicate time to their salons
Colour NOTES
We spoke to Seung Ki Baek on the ‘Old Money’ aesthetic, his new take on chunky highlights and UV colour
HJ VOICENOTES
The current London Hairdresser of the Year talks feminism in our industry in 2024 and her role models
CRUSH IT WAY
Colour blocking really is your ultimate business tool
CONSULTATION IS KEY
Colour consultations are an opportunity to discover exactly what your client wants to achieve, but how often are you making these common mistakes?
BONDING ACTIVITIES
In last month’s issue we discussed the best
BONDING BESTIES
The best bonding products
INFINITE COLOUR OPPORTUNITIES
It’s time to meet ELIXIR, a revitalised iteration of the much-loved ASP INFINITI line
The HEALTHY HAIRSTYLING REVOLUTION
CLOUD NINE’s healthy hairstyling revolution has started – will you join in?
BOBSESSED
Bobs are trending, and don’t we know it! Keep your clients coming back for more by mastering these four looks…
BLITZ KIDS II
Drawing influence from Tom Ford’s modern day take on 80s fashion, amalgamated with the 1979 London Blitz night club
GREEN BUSINESS
These industry pioneers are balancing sustainability with good business sense
GROW BEAUTIFUL
Davines presents the third edition of its first global socio-environmental campaign to support regenerative agriculture
SUSTAINABLE GOALS
Achieve your sustainability goals while enhancing every client experience
IT’S EASY BEING GREEN
With an increasing number of brands championing sustainable practices, being green has never been easier
Incise
Tiers, levels and sections create a statement of intent
REPAIR HERO
One year ago, Wella Professionals launched Ultimate Repair and now there’s a new addition to the range you need to get on your radar
La Dolce Vita
A masterclass in style and elegance
ALLURE
Modern hair with an edge
PUNKATURE
Capturing the bold and unapologetic spirit of 90's London
SMOOTH RUNNING
Here’s how salon software solution, Beu, can help the running of your self-employed salon…
Trending
The latest products you should know about
One Stop BEAUTY SHOP
Take a peek inside the ultimate beauty department store in Leeds
ADVENTURES OF A RISING STAR
Stacey Whyte shares what her #BHBA23 win meant to her
LIFE THROUGH A LENS
Hooker & Young share their archives
Looking for back issues?
Browse the Archive >

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April 2024
CONTENTS
Page 26
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