INFINITE COLOUR OPPORTUNITIES

It’s time to meet ELIXIR, a revitalised iteration of the much-loved ASP INFINITI line

“IF YOU CAN IMAGINE IT, ELIXIR CAN MAKE IT HAPPEN”

Global haircare brand ASP Expert Haircare is proud to elevate colour performance standards with the introduction of the enhanced ELIXIR range – formerly known as the beloved ASP INFINITI line. This relaunch marks a new chapter in colour excellence, ensuring that customers experience the same exceptional quality, with an added touch of sophistication, plus infinite colour opportunities.

Why Choose ELIXIR?

ELIXIR formulations contain more than 92% naturally derived ingredients, obtained from sustainable and renewable sources, while also offering 100% grey/white coverage. For the ultimate condition and shine, ELIXIR boasts a conditioning formula containing Shea Butter and Argan Oil which add protection, suppleness and shine for beautiful, healthierlooking hair. The nourishing formula also improves colour intensity and luminosity whilst delivering even longer-lasting results, thanks to the addition of advanced anti-fade technology with UV filters.

A World of Possibilities

With ELIXIR you can create bespoke colour for your clients by blending ELIXIR shades and ELIXIR Intensives – seven pure concentrated pigments which can be used to intensify or subdue any permanent or toneon-tone hair colour – giving you the power to create bespoke colours. ELIXIR has been formulated to meet the colouring demands of the professional hairdresser and the high expectations of their clients, with the addition of new shades ensuring current and emerging trends can be effortlessly achieved. This includes the addition of five new copper shades, created in response to user requests, and seven pre-blended popular fashion colours, which eliminate the need to mix several colours together to achieve coverage on extra resistant white hair.

A Sustainable Step

By consolidating under one brand, ASP aims to contribute to a more sustainable future. For example, the reduction to a single colour range minimises ASP's carbon footprint by eliminating the need for separate production processes, stock inventories, and transportation logistics associated with dual branding.

Sustainability is a key part of ASP's future; the INFINITI packaging has always been recyclable, however the brand is continually working to improve all aspects of its operation and work to their DNA (Defend Nature Always) credentials, which emphasise the brand’s dedication to environmental conservation and ethical practices, in pursuit of excellence within the industry.

To find out more about ELIXIR, visit asphair.com