IT’S EASY BEING GREEN

With an increasing number of brands championing sustainable practices, being green has never been easier

1 ALFAPARF Milano Professional Evolution of the Color features a QR code on the pack to limit overall paper consumption, plus the new quick-rinse formula means less water is used during the colour application.

2 Made from 93% naturally derived ingredients, Bumble and bumble’s Seaweed Shampoo has been responsibly packaged with 100% recycled materials.

RRP: £29

3 Crazy Color’s new Colour Remover Wipes are fully biodegradable, and the packaging is fully recyclable – plus they are gluten free, vegan and PETA approved.

Trade price: £3.96

4 Davines’ WE STAND/For Regeneration Hair & Body Wash Bar is made from a 99.7% biodegradable formula, while its active ingredient, white yarrow extract, is grown right next to the Davines Village Headquarters.

5 DAVROE’s Scalp Remedy range features natural actives to ensure the formulations are sensitive to clients and the environment.

RRP from: £23.95

6 AUTHENTIC BEAUTY CONCEPT’s new hair treatment, Beauty Potion, utilises a blend of vegan superfood keratin alternatives to penetrate deep into each hair strand.

7 evo’s in-salon treatment range, top drop, is packaged in glass bottles with aluminium lids that can be infinitely recycled.

8 Goldwell Topchic Zero is an ammoniafree permanent colour that is safe for the drain, with formulas up to 98% biodegradable.

Trade price from: £12.55

9 Retail-size shampoos and conditioners in the JOICO Inner Joi range are bottled in 95% recovered, recycled ocean-bound plastic.

10 The Water Saver is L’Oréal Professionnel’s first showerhead leveraging patented water fragmentation technology to reduce water flow at the backwash by up to 69%.

Trade price: £115

11 Maria Nila’s Booster Masques are packaged in tubes made out of 100% recycled PCR aluminium, with caps made out of 100% recycled plastic.

12 Elgon’s Get the Color is a permanent professional colouring cream that uses fermented citrus extract to ensure zero waste while giving softness and shine.

Trade price: £6.50+VAT

13 Paul Mitchell’s new Clean Beauty Color Protect range utilises recycled materials to minimise environmental impact.

RRP from: £24.60

14 Revlon Professional’s Eksperience range is packaged in bottles made of 80% post-recycled-plastic.

RRP from: £22.80

15 Four Reasons’ Ultra Moisture Treatment is manufactured in Finland with 100% renewable wind power and is packaged in a sugarcane-based bioplastic.

16 Recycle My Salon is a scheme from the Hairdressing and Beauty Suppliers Association which enables salons to recycle aluminium waste, such as aerosols and foils – even if it’s covered in colour.