1 mins
REPAIR HERO
One year ago, Wella Professionals launched Ultimate Repair and now there’s a new addition to the range you need to get on your radar
Wella Professionals Ultimate Repair made hair around the world look like it never had before – shiny, glossy and super smooth. And now the brand has introduced the Ultimate Repair Mask to target the most damaged hair. Using adaptive technology, hair is given its own personalised treatment.
Hair can be prone to damage from various sources, such as elastics, extensions and everyday wear. Additionally, the use of heated styling tools, exposure to UV rays, and chemical treatments can further contribute to uneven damage throughout the hair. With the aid of the Ultimate Repair Mask, which contains adaptive conditioning agents, the most damaged areas of the hair are targeted and repaired. The result is healthier-looking, smooth hair that is easier to style. Plus, Ultimate Repair Mask is suitable for all hair types, and doesn't weigh hair down.
It’s the ideal add-on salon treatment with quick appication, and a great retail opportunity as clients will see instant results and want to continue seeing the results at home. Smoother hair and even easier detangling – who wouldn’t want that from their at-home haircare routine?
THE SCIENCE
AHA (Alpha-hydroxy Acid) rebuilds bonds inside the hair’s structure. An organic acid that’s small enough to penetrate hair fibre at the deepest level, it rebuilds hydrogen bonds in the cortex, for a strong hair core. Omega-9 replenishes hair from the outside. A bio-identical lipid to hair, it targets the outside of the hair fibre, coating the surface and filling in the cuticle to reinforce the protective barrier.
THE RESULTS
The results of using the mask speak for themselves. Just take a look at these before and afters!
• 6x easier detangling*
• A smoother look without hot tools**
• Instant frizz reduction
*On wet hair, vs non-conditioning shampoo **Excluding blow-dryer vs non-conditioning shampoo
Contact your Wella account manager, or Wella customer service on 020 3901 1163 for further information