HAIR: SARAH DICKENSON, MICHELE BJELAN, LEE BELCHER AND SARA SIMPSON, QUIF ART TEAM MAKE-UP: ROXI HABIBI & NATALIE CLARKE PHOTOGRAPHY: GARY DIDSBURY ART DIRECTION: ADAM TUDOR & WENDY BERRY
“The second collection from Quif celebrates wearable, everyday hair and inspires both the colourist and the client to recreate and own these on-trend looks confidently. We want to give hairdressers the creative freedom to develop their own concepts with the broad product offering from Quif, but ultimately we want to help them attract that client scrolling on Instagram or walking past the salon window.”