2 mins
PURE AND SIMPLE
ASP launches the first-of-its-kind ammonia-free dual action colour
Global haircare brand, ASP Expert Haircare continues to push the boundaries of colour performance with the new PureTone launch. A unique colour concept, offering permanent or tone-on-tone results, depending on the application technique.
PureTone features 35 intermixable shades, including 10 toners and a Pure Gloss shine treatment. GPS-TECnology™ in this unique dual action formula precisely directs colour to the optimum location – just inside the cortex when tone-on-tone is desired, or deep within the hair shaft for permanent, long-lasting results. The formula contains Shea Butter & Argan Oil for radiant results. The range is more than 90% naturally derived, 100% vegan and ammonia free.
ASP Expert Haircare continually invests extensively in development and innovation. Over the last 25 years, education has been at the core of the company’s brand proposition, and this ethos continues without compromise with the latest PureTone launch. Take a look at the ways you can use this versatile new launch.
PureTone is free from: silicone, sulphates, alcohol, paraben, wax and mineral oil making it kinder to hair
For Permanent Colour
To achieve healthy-looking, super glossy hair, with radiant, long-lasting results PureTone should be applied onto dry hair. With this technique, a cream or liquid activator can be used for the following benefits:
CREAM ACTIVATOR:
• Smooth, creamy, workable consistency
• Full head colour
• Up to 100% white coverage
• Root stretches/taps
• Technical applications
LIQUID ACTIVATOR:
• Gel-like, light workable consistency
• Quick application on all hair lengths
• Up to 70% white hair blending
For Tone-on-Tone Colour
To achieve super glossy, radiant results that gradually fade, PureTone is to be applied to clean, towel dried hair.
USE THE CREAM ACTIVATOR FOR…
• Full head colour
• Root stretches/taps
• Technical toning applications
• Up to 50% white hair blending
USE THE LIQUID ACTIVATOR FOR…
• Quick application
• Glossing
• Glazing
• Up to 30% white hair blending
For Gloss Treatments
The 000 Pure Gloss high gloss treatment (which contains no colour) can be applied to dry or clean, towel dried hair. Mix with your chosen activator for a gloss or mix with other shades, to dilute any PureTone shade.
The Toners
The collection of 10 toners for shimmering effects are perfect for glossing, glazing and tonal correction. Apply to clean, towel dried prelightened or natural blonde hair and use with any cream or liquid activator.
Regional stockists can be located at www.asphair.com/trade-locator or bought directly via asphair.com