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THE AW22 UPDATE
This time of year can be overwhelming as a colourist, and you need to be armed with the right tools to help you work as efficiently as possible
With the festive season just around the corner, it’s time to put vibrant, permanent shades on speed dial. JOICO LumiShine LUMI10 allows you to slide last minute clients into your diary and create incredible results, fast.
Even with perfectionist planning, time can run away from you when your client is in the chair. When time is money, you need fast acting products that allow you to create beautiful, healthy colour. JOICO has announced brand new shades to the LumiShine LUMI10 range to include Natural Gold (NG) and Natural Violet (NV). Giving you even more power to slide last-minute clients into your schedule with ease, cover grey on the fly, amp up your creativity and create even more gorgeous LUMI10 colours. It’s time to express yourself with trendsetting natural gold and coveted cool natural violet tones while still achieving up to 100% grey coverage, fast.
So how does LUMI10 work?
The pigment is highly concentrated and the fast-acting activator works in tandem with the trademarked JOICO Quick Coverage System to enable fast colour services. Known for their love of the ‘joi of healthy hair’, each JOICO LUMI10 shade, is packed with concentrated conditioners and Bond-building ArgiPlex to nourish and protect each strand. The pumped-up accelerator is the secret behind this fast-acting colour as it’s packed with an extra 0.6% peroxide compared to traditional 20 vol developers.
Trends for AW22
This Autumn Winter season expect to see lots of cool, smokey colours. To remove unwanted warmth you need to try the JOICO LumiShine LUMI10 NV series. To achieve that golden, Californian blonde and brunette to add warmth back in, all you need is the new NG series. It’s time to create supercharged colour, fast with this new and extended range of LumiShine LUMI10 from JOICO.
“I LOVE THE JOICO LUMISHINE RANGE AND ESPECIALLY THE LATEST ADDITIONS TO THE LUMI10 RANGE. IT HELPS TO COVER 100% OF GREY HAIR IN JUST TEN MINUTES AND STILL ENSURES THE HAIR REMAINS HEALTHY AND EVEN. THE PERFECT ADDITION TO COLOUR AND PERFECT FOR CLIENTS WHO DO NOT HAVE A LOT OF TIME TO SPARE BUT WANT GORGEOUS, HEALTHY RESULTS EVERY TIME.”
Visit www.joico.eu for further information and follow @joicoeurope