2 mins
STRUGGLING TO JUGGLE IT ALL?
Today's salons use business management software for POS, marketing, bookings, financials, and more. If you own or run a salon, you might find yourself switching between software systems throughout the day and importing and exporting data on a regular basis. It’s a disjointed, time-consuming process, providing little insight into your business.
Leading salon brands have found the value of all-in-one software, which provides a single platform to manage every aspect of salon operations. All business needs, activities, and metrics are accessed in one place.
Salons can enjoy a smoother, seamless workflow, greater revenue opportunities, and happier guests – without all the juggling. Here are just a few unique benefits of keeping all systems in one place:
A complete, unified brand experience
The salon experience neither starts nor ends in the chair. It might start on social media pages, via a gift card, or through the words of a satisfied guest. The post-visit experience may include an aftercare email or text message, guest feedback, or a review. By using one system to manage the entire guest journey, salons can offer a consistent brand experience that appeals to guests at every touchpoint.
A 360-degree view of guests
An all-in-one system draws information from every step of the guest journey and saves it in a single location. This creates a complete view of guest history, demographics, and feedback. Stylists can easily view each guest’s preferences before their appointments, empowering them to provide an even better service and earn higher tips.
This data can also be used to build targeted, personalised marketing campaigns that tap into each guest’s history and preferences.
Powerful business insights
When you pull data manually from different software, it can be inconsistent, incomplete, or unusable if data points don’t line up between systems.
However, with everything in one place, you can flawlessly combine data from sales, marketing, operations, staff performance, and even inventory. Your software gives you a quick snapshot of your entire business with actionable insights to help you grow. You’ll quickly know where you’re thriving and which areas of your business need improvement.
Improved security and access controls
The more systems you use, the more logins and passwords are in play – and likely shared – across the business. This increases your risk of data falling into the wrong hands. With an all-in-one system, a single login is all you need for each provider. If a staff member leaves, you only need to revoke one point of access.
See how it all works
Zenoti is the salon industry’s complete software solution. The Zenoti platform makes it easier to run a successful salon and helps you stand out in a crowded market with a smooth, seamless guest experience.
To see how Zenoti can drive your business growth, contact them today on 01482 429 330 / sales@zenoti.com or visit www.zenoti.com