COLOUR REALITY
REAL TALK
WHAT THE EXPERTS SAY ABOUT SOCIAL MEDIA AND SUMMER COLOUR EXPECTATIONS
“I launched a course called ‘Unrealistic Expectations’ because of this exact problem. It seems like each hairdresser has tried to outdo the other with the fastest time to get to the goal – it only makes life harder for everyone. For great colour maintenance, I recommend Crazy Color’s amazing Anti-Bleed Spray, it locks in colour for up to an extra 10 washes!”
Crazy Color brand ambassador, Sophia Hilton, owner of Not Another Salon
“There are many Instagrammers that produce beautiful work, and their accounts are a good reflection of their talent. And then there are also hairdressers that produce average work and have a great talent for taking good photographs, hiding imperfections, using filters, and editing photos to entice new clients, only to disappoint them.”
Brendan Palmer, NAK hair educator
“The summer months can be damaging to colour, but tell clients to wet their hair before going into the pool with nonchlorinated water.This means that when they go into the pool the hair won’t be able to absorb as much chlorine.”
Luke Benson, ALFAPARF Milano creative ambassador
“Be transparent when it comes to the time frame and cost during the consultation. Educate clients when it comes to celebrity colour transformations that seem too good to be true.The more information you can share with your clients, the more realistic their expectations vs reality will be.”
Dan Spiller, JOICO colour ambassador for Europe, UK and Ireland
“We keep blondes warm and rich in the summer, as the sun can be damaging. Our clients are still blonde babes, but hues are carefully chosen so the colour doesn’t race away in the harsh rays.”
Lisa Shepherd, Balmain Hair UK ambassador