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1. REF

1. Curl Control

Curl Power N°244 by REF is a curl-defining cream that enhances natural curls and waves with soft hold and frizz protection.

2. milk_shake

2. Oh, Honey

milk_shake Honey Infuse Leave in Conditioner combines milk proteins with honey extract, delivering shine to even the most damaged hair.

RRP: £23.25

3. As I Am

3. Beautiful Bonds

From the makers of Avlon and rooted in a legacy of caring for type 3-4 curls and coils, the As I Am breakthrough range is formulated to strengthen and transform all hair types.

From RRP £8.99

4. Davroe

4. Beyond Blonde

Davroe’s Intense Icy Shampoo and Conditioner works to tone very light and platinum blonde hair, prolonging ash and silver tones.

RRP: £28.95 each

5. evo

5. Heads will Roll

To support every curl type, evo curl can be mixed, matched and layered to nourish, protect and improve hair manageability.

6. ASP

6. Colour Care

The emulsion-based ASP Elixir blends colour with conditioning agents, reducing harsh chemical exposure compared to sulfate-heavy formulations.

RRP: £7.29 + VAT

7. L’Oréal Professionnel

7. Hyaluronic Hydration

L’Oréal Professionnel DIA Light Acidic Gloss is powered by a 1% hyaluronic acid complex that enriches the hair fibre in a hydrating film.

8. Alfaparf Milano Professional

8. Time to Shine

Alfaparf Milano Professional has launched a new ammonia and MEA-free permanent hair colour with selected dyes to offer natural-looking, luminous colour that’s all about radiance.

9. Curated Beauty London

9. Peptide Power

The new scalp strengthening serum, Root Force from Curated Beauty London is designed for clients experiencing texture changes.

RRP: £40

10. Moroccanoil

10. Root Lift

Moroccanoil Texture & Volume Powder delivers instant volume, uplifting strands and enhancing any style at the root.

11. NAK Hair

11. Barrier Booster

NAK Hair has introduced its rebranded NAK Signature range. The collection features the Australian brand’s most advanced peptide formulations to strengthen hair from within.

12. Wella Professionals

12. Spring Shades

Wella Professionals has partnered with its Global Ambassador James Earnshaw to co-create two new cream toner shades for Spring/Summer – Scandi Rose and Scandi Beige.

13. Philip Kingsley

13. Scalp Saviour

Philip Kingsley Flaky/Itchy Scalp Hydrating Curl Shampoo is designed to cool the scalp without stripping curly hair of much-needed moisture.

14. Remi Cachet

14. Instant Refresh

This ultra-fine, residue-free Remi Cachet Dry Shampoo mist is made from rice starch and refreshes hair without risking delicate bonds.

RRP: £16

15. Shed

15. Deep Definition

Designed to combine hold, flexibility, and shine, Shed’s An[gel] allows you to create everything from voluminous waves to perfectly defined curls with ease.

RRP: £15.95

16. OSMO

16. Galaxy of Colour

With 15 semi- permanent, intermixable shades, OSMO’s Planet Vivid leaves hair with a luminous, healthy finish.

17. Hair.TOXX

17. Freeze Frame

Hair.TOXX introduces a new Cryotherapy treatment designed to repair, regenerate, and rehydrate hair and scalp using sub-zero technology.

RRP: £699.99

18. Design Essentials

18. Healthy Hold

Design Essentials has launched its new Loc & Braid Styling Gel, developed to deliver a reliable hold, while caring for your client's hair and scalp.