A REVOLUTION IN BLONDE
Wella Professionals is elevating blonding once again with BlondorPlex. With 9 out of 10 stylists* saying they struggle to achieve a clear blonde, BlondorPlex9 sets a new benchmark and marks a fresh era in blonde services. Delivering up to nine levels of lift, built-in Plex technology, and a Metal Purifier for cleaner, brighter results, it’s a revolution in blonding!
As well as offering unbeatable clarity of lift**, the launch coincides with two new trend-led Cream Toner shades designed by James Earnshaw, plus fresh Signature Looks inspiration and the latest Spring/Summer “What’s
Hot” trends.
MEET BLONDORPLEX
During colour services, hidden metals within the hair fibre can make it tricky to get a clean lift and keep hair in peak condition – but the new BlondorPlex 9 is set to change that. BlondorPlex 9 isn’t just an upgrade – it’s a breakthrough in blonding. For the first time, Wella Professionals has combined its Plex Technology with NEW Metal Purifier Technology inside the lightener itself. The revolutionary formula removes hidden metals for cleaner lift and rebuilds inner bonds for stronger hair, giving colourists unbeatable clarity of lift¹ and enhanced neutralisation for pure, clear blonde results. With controlled lift and minimal swelling for complete precision – plus a vegan formula in 100% recycled packaging² – BlondorPlex 9 sets a new benchmark for performance and sustainability.
*PRO H&P 2022/ UK Blonding services – 2021 – HD
**Instrumental test vs. leading global competitors. 1 Instrumental test vs. leading global competitors 2 Jar and lid, except for additives e.g. colourants
STEP 2
MEET BLONDORPLEX
NEW BlondorPlex No2 is the essential second step in Wella Professionals’ advanced blonding system. Designed to complement BlondorPlex 9, this upgraded formula works deep within the fibre to rebuild inner bonds and visibly repair hair that has been lightened, highlighted, or otherwise compromised – delivering up to 97% less breakage in just two minutes* thanks to our much-loved
Plex Technology. Damage remains the number one reason clients hesitate to go lighter**; by protecting hair integrity, BlondorPlex No2 helps maintain long-term hair health and keeps clients returning. Developed by Wella Professionals’ research lab, it gives colourists complete confidence when performing blonding services.
TIME TO TONE
Wella Professionals has teamed up with Wella Global Ambassador James Earnshaw to co-create two new Cream Toner shades perfect for Spring/Summer, with James’ signature of approval of course! Reflecting the upcoming move toward
cooler, more neutral palettes, the new Scandi Rose and Scandi Beige toners deliver soft, pastel finishes that make it easy to create the snowy tones and sandy neutrals that your clients want now.
“These shades are what everybody is going to
want in 2026”
JAMES EARNSHAW
DON’T FORGET COLOUR CARE
As we all know, there’s no point in giving your client amazing colour, only for them to not keep up the good work at home. Now they can maintain colour vibrancy for up to 10 weeks*** with the all-new Wella Professionals Ultimate Color range. Containing Glycine to give antioxidant protection, metal purifier to detox hair from metals and B5 to replenish moisture, the 4-step regime allows clients to keep colour lasting for longer. Of course it all starts in the chair with the salon-exclusive Color Lock Service that rebalances the hair’s pH back to natural levels and boosts smoothness and shine. After delivering the Color Sealer in salon, follow with the sulphate-free shampoo, conditioner, leave-in mask and shine spray, which are all
available for clients to take home too.
*BlondorPlex 9 + BlondorPlex No2 vs BlondorPlex 9 alone
**Source: Consumer H&P 2022
*** With regular use of full Ultimate Color Regime