In a world of rising costs, ASP Elixir is the colour line that does it all: rich, long-lasting results, gentler haircare, and savings that make sense
ASP Elixir is fast becoming the colour line that salons can’t stop talking about. As the brand celebrates its 30th anniversary, it is proving that exceptional colour doesn’t need to come with a premium price tag. ASP delivers impressive results and measurable savings; is it any wonder it’s earned the trust of hair professionals in more than 60 countries? Thousands of salons have already made the switch, so the question is: why haven’t you?
Colour costs are one of the biggest overheads for any busy salon, which is why at ASP the maths matters. ASP Elixir offers 100ml tubes paired with a 1:1.5 mixing ratio, meaning every tube goes significantly further than many leading competitors. At just £7.29 + VAT per tube, the cost-per-application is remarkably low, freeing up salon budgets without sacrificing quality. This isn’t just a selling point; it’s a tangible difference you can calculate. ASP’s online colour calculator allows salon owners to input their current usage and instantly see what they could save annually by switching to Elixir. In an economic climate where every margin matters, Elixir offers a smart, sustainable way to reduce costs while elevating colour services.
While ASP Elixir is a globally loved brand, its roots remain proudly British. As the brand marks 30 years of innovation and quality craftsmanship, its heritage continues to influence everything it does. ASP champions local expertise while meeting the demands of a global market and creativity to colourists everywhere. ASP UK Ambassador Let Lew, owner of Let Lew Hair Design in Evesham, shares: “Switching to ASP colour was the best decision for my salon. The quality is exceptional, and the savings are incredible – it’s truly great value for money. I also love that ASP is a British-born brand; it feels good to support something homegrown while delivering amazing results to my clients.”
THE SCIENCE BEHIND BETTER COLOUR
ASP Elixir’s secret lies in its advanced emulsion cream and next generation GPS-TECnologyTM. Here’s why it makes a difference:
• Precise pigment delivery: GPS-TECnology™ directs colour to the optimum point in the cortex, ensuring superior coverage, richer tones and longer-lasting results with reduced cuticle stress.
• Ultra-low ammonia: With as little as 0.2% ammonia when mixed, Elixir combines high performance with exceptional scalp comfort and reduced alkalinity.
• Better Longevitiy: Its emulsion structure and reduced oil droplets ensure efficient colour activation and even distribution from root to tip.
• Nourishing and natural: With over 92% naturally derived ingredients plus Shea Butter and Argan Oil, Elixir boosts softness, shine and elasticity.
• Anti-Fade: UV filters and controlled pH minimise oxidation and environmental fade to keep colour vibrant for longer.
• Easy Application: The smooth, drip-free texture allows for clean application and control.
• The bottom line: Smarter science, healthier hair and colour that truly lasts.
Visit www.asphair.com/colour-calculator to discover how much you could save.