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Introducing KEVIN. MURPHY+CODE, the latest colour range from KEVIN.MURPHY that promises long-lasting results with skincare-inspired benefits…

In recent years, there has been a significant shift in consumer interest towards the ingredients and technologies used in hair and beauty products. Driven by increased access to information, a growing emphasis on health and sustainability, and the influence of social media, today’s consumers are more ingredient-conscious and tech-savvy than ever before. This evolving mindset has pushed the industry to innovate with science-backed formulations and cutting-edge technologies that align with consumers’ values and expectations, without compromising on results.

More specifically in the hair industry, client behaviour reflects a growing preference for hair colour products infused with advanced skincare ingredients and technologies that improve shine, moisture and overall hair health.

In turn, colourists are seeking high-performing, reliable colour tools that deliver exceptional results across every service. They desire solutions that not only meet these standards but also spark creativity, elevate client connections, and inspire confidence in every application.

The solution, a permanent hair colour that fuels the colourist’s passion and delivers skincare-inspired benefits clients crave in every colour service.

Enter KEVIN. MURPHY+CODE

KEVIN.MURPHY+CODE offers colourists and clients alike, a transformative experience combining rich, long-lasting colour with the benefits of skincare technology. The latest colour range from KEVIN.MURPHY is powered by KM.LAMELLAR, a groundbreaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent and effective results, regardless of the client’s hair needs.

Clients are left with:

• Up to 100% grey coverage1

• Up to 4-5 levels of lift2

• Reliable colour with 150% more even results3

• 100% colour vibrancy1

• Long-lasting results, increased colour durability3

• More shine4 and repair5

Fuelled by innovation, CODE merges high-performance technology with fashion, bringing the latest trends from fashion runways and editorial landscapes to its colour palette. Looking for rich, illuminated, modern colour that is lit from within and meets the unique needs of every client? This is the perfect range.

What’s more, KEVIN.MURPHY is committed to minimising their impact on the environment, throughout formula development to packaging. CODE is formulated to be 100% vegan and is enriched with Organic Argan oil certified by Ecocert, and its packaging is made from recycled materials, including the aluminium tube and plastic cap, with the outer box being made from 80% recycled cardboard.

1Salon Test.2 Up to 4 levels of lift when using KEVIN.MURPHY+CODE and 5 levels when using KEVIN. MURPHY+BLONDE HIGH.LIFT.3 Instrumental test.4 26% increase in shine. Instrumental test.5 22% increase in repair. Instrumental test.

Join the New Code of Colour

KEVIN.MURPHY invites salons and stylists to embrace the next evolution of hair colour with CODE, a system that enhances both creative artistry and business growth. Whether your clients seek subtle sophistication or bold transformations, CODE delivers vibrant, reliable results every time, allowing you to experience the signature KEVIN.MURPHY distinction that ensures outstanding results for your salon and clients.

“CODE EMBODIES HIGH-PERFORMING COLOUR THAT ALIGNS WITH OUR CORE VALUES. RECOGNISING A DEMAND FOR SKINCARE-DRIVEN INNOVATION IN THIS SPACE, WE’VE FOCUSED ON CREATING PRODUCTS THAT ELEVATE BOTH PERFORMANCE AND PURPOSE. WE BELIEVE CODE REPRESENTS A NEW STANDARD IN PROFESSIONAL HAIR COLOUR, DELIVERING RESULTS THAT SURPASS EXPECTATIONS.”