ADVERTORIAL
Shape Your World
Sebastian Professional’s relaunch aims to inspire a new generation of hair stylists to break the rules
You’ll already know Sebastian Professional as the go-to in editorial styling – heroing hair artistry and putting the pro first since its creation in 1972. But did you know that it’s back with an entirely new look and energy?
Turn the page to see the revamped product icons, the educational offering and how it’s changing the game for creatives worldwide...
The Sebastian Heritage
Born in Los Angeles in 1972, Sebastian is known for pushing boundaries, cutting techniques and hair artistry for over 50 years. Sebastian’s foundational principles are at the centre of their new “Shape Your World” campaign. Think: provocative looks, unconventional techniques and pure artistic expression.
“Part of Sebastian’s DNA is products that allow the hairdresser the creative freedom to bring the magic, cocktailing or layering to transform or refabricate the hair,” says Shay Dempsey, Sebastian Professional Global Artistic Director. “As hair artists [...] the way we play with products is so individual. Sebastian gives you freedom to mix things up, have fun and shape your world.”
Described by Frederic Aspiras, Sebastian Professional Global Creative and Cultural Director as ‘not just a brand refresh, but a bold evolution.’ He adds: “Sebastian has always been about breaking rules and rewriting the standards of beauty. This restage is a reflection of the culture we live in today - diverse, daring, and driven by authenticity.” Through its new visuals, Sebastian has reimagined and deepened its commitment to inclusivity and innovation. “This restage is our way of saying: we see you; we celebrate you, and we’re here to empower your creative journey with tools that are as bold and unique as you are,” he continues. “The future of Sebastian is fearless - and it’s now.”
What’s New for Salons?
Sebastian Professional has introduced new ways to elevate salons and stylists, placing the client experience firmly centre stage.
“THIS RESTAGE IS A REFLECTION OF THE CULTURE WE LIVE IN TODAY - DIVERSE, DARING AND DRIVEN...”
In-Salon Client Experience: Discover new consultation techniques to empower you to deliver truly bespoke and personalised services.
Revamped Education: A refreshed curriculum features advanced cutting, product cocktailing, styling techniques and trend-led looks.
Style On Demand: From global industry events to creative visuals for the salon, stylists will be inspired to deliver showstopping results in-salon.
Innovation in Every Product: Crafted by the Sebastian Tribe, stay tuned for product news in January 2026.
The Cult Products
Don’t fear, Sebastian’s iconic hero products, Dark Oil, Re-Shaper, and Potion 9 are still present and getting a sleek, contemporary makeover. But it’s more than a visual upgrade: the innovative formulas are designed to be mixed into custom product cocktails. Slick visual merchandising will make retailing the product cocktails a cinch and clients will be inspired to recreate their in-salon looks at home. Hello repeat visits and boosted retail sales.
For more information, please visit SebastianProfessional.com.
Here's a sneak peek at the new look of the hero products...
No Breaker Bonding & Styling Leave-in
Penetraitt Overnight Rescue Repair Serum
Dark Oil Smooth and Shine Styling Oil
When is the Launch?
Get ready to see the new look, which will debut this month.
Meet The Squad
Alongside the brand's relaunch, Sebastian Professional will feature new faces. Meet the five pioneering hairdressers who will make up The Squad. All the stylists push the boundaries in their own unique way and are excited to introduce Sebastian Professional to a whole new generation.
DOM CAPEL @domcapel
SIMON TUCKWELL @heavy.metal. hairdresser
SOPHIE SUGARMAN @sophie_sugarman
GUY KLEINHAUS @guydoeshair
PEDRO PLASTIC @pedroplastic
Follow @SebastianPro_Official on Instagram and TikTok, and @wellaprofessionalsuki on Instagram