Engineered for HEALTHY HAIR
How Dyson’s modern styling tools deliver results without heat damage
Hair health has always been high up on the agenda for professionals,
but achieving top results without excessive heat hasn’t always been
easy. Now, thanks to modern innovations, stylists no longer have
to compromise. Demetri Deacon-Jones, Dyson EMEA Beauty
Experience Training Manager, explains how Dyson tools can help
stylists create stunning looks whilst maintaining hair health.
Hair Health and High-End Results
Hairdressers across the UK are relied on for their expert guidance and ability to achieve standout results for clients. As consumers continue to show an increasing interest in ensuring minimal damage during styling, hair professionals have an important role to play in meeting the client’s brief while also looking after the health of their hair.
One of the main causes of hair damage is exposure to high temperatures. This is because high temperatures can alter the structure of keratin proteins in the hair, leading to reduced elasticity and an increased chance of breakage. At temperatures above 150°C, hair weakens easily, making it more prone to breakage. In order to protect client’s hair as much as possible during styling, hairdressers must therefore use tools that are designed to deliver the best results without the use of excessive heat.
The Right Tools for the Job
Dyson understands that hairdressers require tools that allow them to be creative and to meet client expectations – particularly when it comes to heat damage. Dyson’s professional styling tools are designed for just this. They use controlled airflow rather than extreme heat and are built with intelligent heat control and advanced technology, so stylists can protect hair as much as possible without impacting results. For example, the Dyson Supersonic r™ hair dryer has been engineered for hairdressers. It’s curved shape and smaller and lighter design ensures maximum user comfort and control. In addition, it has been designed to streamline and heat airflow more evenly to deliver fast and precise drying - even when using the rough dry mode.
To ensure professionals can adapt the tool to suit the client’s hair and styling expectations, the Dyson Supersonic r™ comes with five intelligent attachments each with their own individual airflow and temperature range. For example, the diffuser attachment is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern.
In addition, the Dyson Corrale™ straightener features flexing plates that shape to gather hair neatly, enabling more precise styling with fewer passes and significantly less heat. To offer stylists maximum flexibility, it offers three precise heat settings to suit each client and their desired look. Stylists can also benefit from its cordless design that has been optimised for balance in the hand, to enable users to manoeuvre the tool easily.
In conclusion, for stylists to provide a personalised experience and achieve the standout results their clients are looking for, they must have a versatile range of tools to hand. The Dyson professional range has been engineered to provide maximum control and comfort – and minimise heat damage to protect hair health.
To find out more about Dyson’s professional range and how the products could benefit you and your clients, visit: www.dyson.co.uk/commercial/hair-care.