Hairdressers Journal
Hairdressers Journal


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BALMAIN IS HERE FOR YOU

In 2020 Balmain Hair invested in an online education programme called the Big Marker platform. In 2021 this platform continues to provide salons and stylists with quick and effective online education. A comprehensive menu selection includes extensions education, colour and cutting courses, runway trends, retail tips and more.

The exciting educational and on-trend content can be live streamed or watched on demand via a link from the events library. In solidarity with the hair industry as a whole, this is all available free of charge and is open to every hairdresser and salon out there – not just Balmain partner salons.

Beyond reopening 

After the fanfare and frenzy of reopening subsides, Balmain recognises that sustained partnership support will be of paramount importance. A host of measures are in place to assist salons in generating new 

revenue streams, increasing existing revenue, revitalising retail sales and upskilling you and your teams.

Revenue streams and enhanced pricing

 Hair extensions have a mainstream appeal and can be relied upon to bring additional clients and profits to salons. A significant part of Balmain Hair’s heritage and business, the brand has made the unprecedented decision to pre-order and forward purchase hair extensions in increased quantities. This commitment to the continued success of the hair industry means that cost savings are passed on to salons and consequently they can then offer Balmain Hair extensions at preferential prices offering up to a 25% price saving on the cost of hair.

The ultimate aim of this move is to give you more clients which equals more revenue and more profits. Balmain’s in-depth and free online education programme content covers Rings, Tape, Pre-bonded, Wefts and the superfast system, Systeme Volume. This enhanced price and education offer is open to all salons – not just Balmain partner salons.

Revitalise your retail

  Balmain has developed a post-lockdown specific programme focused on salon partners achieving buoyant retail sales. This is a

comprehensive package consisting of display material, point of sale signage and premium retail products. Expert advice on shopper psychology highlights the roles played by buying points, consumer triggers and clever merchandising. This support and information can be delivered via a webinar or in person by Balmain account managers and is all free of charge.

Promotion commotion

  Throughout the months of May and June Balmain Hair is running a gorgeous gift with purchase promotion to stimulate the brand’s Care & Styling retail sales. Gifting an exclusive handmade hair accessory with all its associated kudos for clients purchasing two or more care or styling products will bring Balmain back to the forefront of fashion conscious consumers’ minds, and significantly increase sales and associated profits.

Spa quality services

  Hairstyles have suffered in the various lockdowns and for regular clients reopening can’t come soon enough. Seizing the opportunity to provide extra TLC by introducing a scintillating spa treatment experience at the backwash makes good business sense. Balmain Hair’s tailor-made Back Bar Display Stand looks the part and holds products that will deliver a deluxe client experience. Stand & Spa packages are available so salons can hit the ground running.

Educate, educate, educate

  Balmain Bitesize is the online training and support package presented by a team of Balmain master educators and brand ambassadors. It is delivered in a dynamic and digestible format. Award-winning stylist and salon owner Simon Tuckwell hosted the first session in April and look out for more sessions in the near future.

For more information about Balmain Hair’s initiatives for all salons and hair businesses go to balmainhair.co.uk or call 0800 781 0936

This article appears in the May 2021 Issue of Hairdressers Journal

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This article appears in the May 2021 Issue of Hairdressers Journal