Hairdressers Journal
Hairdressers Journal


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HJ INSIDER

APRIL 2021 IN NUMBERS

Where are you based in the UK?

England ...................................80% 

Scotland ....................................9% 

Wales .........................................6% 

Northern Ireland ........................5%

What are/were you most anxious about ahead of reopening? (please tick all that apply)

Wearing PPE again .......................................... 20% 

The number of colour corrections ......................2% 

Patch testing clients ........................................ 16% 

Being physically fit ............................................11% 

All of the above ................................................ 34% 

Other ................................................................. 17%

HJ Insight

For those who listed other, some  Insight said they weren’t feeling anxious  at all and were excited to go back to work. For those who did have additional concerns to the ones listed, the concerns included:

• Staff having to self-isolate

• Going back to a stressful lifestyle

• The volume of clients and being able to fit everyone in

• The risk of being closed down again

• Frustrations about insurance changes

• Trying to receive grants

• Clients feeling comfortable

• The team adapting to a busy working environment

How are you rebooking clients this time round?

Rebooking clients straight after their first appointment .........................................88% 

Contacting clients after their first appointment to rebook ...........................3% 

Sending reminders when they should be booking their next appointment........5% 

Other ......................................................4%

HJ Insight

For those who listed other, the  Insight main ways to rebook included  clients booking a number of appointments at once and clients calling once ready to rebook their appointments.

What did you learn most from this lockdown?

The importance of online education ......2% 

The importance of staying in touch with clients..............................................5% 

The importance of staying in touch with the team ..........................................2% 

The importance of self-care ...................7% 

The importance of a good work/life balance ................................................30% 

All of the above ....................................52% 

Other ......................................................2%

HJ Insight

For those who selected other,  Insight suggestions included the  need for the hairdressing industry to be regulated and making this reopening a marathon as opposed to a sprint to avoid burnout.

How have you kept in touch with your suppliers during this lockdown?

Phone ................................. 29% 

Email ................................... 55% 

Text ..................................... 16%

Please note: This HJ Insider survey was completed before Northern Ireland reopened.

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.

This article appears in the May 2021 Issue of Hairdressers Journal

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This article appears in the May 2021 Issue of Hairdressers Journal