7 WAYS A #BHBA21 ENTRY COULD BENEFIT YOUR BUSINESS

HJ‘s British Hairdressing Business Awards 2021 is open for entries and if you’ve never entered before, HJ has compiled a guide to using your entry to benefit your business in what has been a year like no other

1 INVESTIGATE WHAT YOU’RE DOING WELL 
Putting your thoughts down on paper and analysing your facts and figures will make you assess what your company is doing and where your strengths lie as a business. Whether you make it as a finalist or not the process of compiling an entry is always a rewarding one.

2 BE HONEST ABOUT YOUR STRUGGLES 
It’s not always easy to hear, but when you’re taking such a close look at your business you might uncover a few useful home truths. Working through the entry criteria will help you recognise the areas that haven’t been a key focus this year and those which might need more attention in the future.

3 DECIDE WHERE YOU WANT TO BE NEXT YEAR 
Taking stock of where you are now provides a perfect base for working on your future business plans, whether that’s expansion, franchising or taking on a new member of the team. Gaining a thorough understanding of where you are right now, your strengths and what you need to work on will help drive you and your business forward.

4 TURN IT INTO A TEAM-BUILDING ACTIVITY 
Give your next team training session a business focus by asking the entire group to contribute to your entry. Don’t forget that everyone sees things differently and has different strengths so a team effort is bound to make more of an impact.

5 BEING PART OF AN INDUSTRY EVENT IS A CONFIDENCE BOOST 
HJ’s British Hairdressing Business Awards is the biggest business night in the UK hairdressing industry calendar. It’s an event that receives coverage nationwide and skyrockets its winners and finalists to success. Plus, after the year everyone has had, you and your team deserve a fun night out networking with the industry’s biggest names. This year’s British Hairdressing Business Awards is taking place on Monday 4 October 2021 at the Park Plaza Westminster Bridge.

6 FOCUS ON YOUR SPECIALISMS 
Deciding which category to enter will help you focus. Could you be HJ’s next Male Grooming Salon/ Barbershop of the Year or is social media where you shine? Have a long hard think about where your strengths lie and really go for it in that category.

7 ASSESS THE COMPETITION
Compiling your entry will encourage you to take a closer look at your rival salons, the secret behind their success and what you are already doing well or could improve in future.

How to enter #BHBA21: Go to hji.co.uk/bhba before entries close on Friday 21 May 2021 at 5pm