1 mins
Insider
HJ reveals the results from its survey on how you are going to make 2021 work for your business as well as how December 2020 compared with 2019
DECEMBER 2020 IN NUMBERS
Where are you based in the UK?
England ................................86%
Scotland ...............................10%
Wales ......................................2%
Northern Ireland .....................2%
Are you currently in a lockdown that means your business is closed?
How did your salon appointment business in December 2020 compare with the same dates in December 2019?
What was the most popular salon service in December 2020?
Colour .......................................37%
Cut ............................................46%
Blow-dries ...................................3%
Extensions ..................................2%
Treatments ..................................2%
Men’s hair ...................................2%
Other (please specify) ................8%
For those who selected other – combined cut and colour was the most popular salon service.
How did your retail business in December 2020 compare with the same dates in December 2019?
How were the majority of appointments booked in December 2020?
Phone ..........................................58%
In-person .....................................15%
Salon software app ......................11%
Social media ................................10% Website ..........................................4%
Email ..............................................1%
Text message/WhatsApp ..............1%
How did the number of unfilled salon appointments in December 2020 compare with the same dates in December 2019?
What was the most popular cutting service in December 2020?
BUSINESS PREDICTIONS FOR 2021
Are you confident about the state of your business in 2021?
How will you make 2021 your best year yet?
By growing the team .................................................5%
By investing in creative education ..........................11%
By creating a new marketing plan ............................8%
By concentrating on PR for the salon ......................5%
By focusing on building loyal client relationships ..29%
By creating a new website .......................................3%
By focusing on growing engagement on social media .............................................................1%
All of the above .......................................................25%
None of the above ..................................................13%
METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.