Clients aged between 35 and 55 list covering grey hair as their number one reason for visiting a professional hair salon. These clients want a subtle and natural result which is the ultimate aim of Wella Professionals’ four new Resistant Cool Cover shades within
the Koleston Perfect ME+ Pure Naturals Collection.
The intensive cooler dyes within the four Resistant Cool Cover shades will neutralise underlying warmth for clients where warmth is easily exposed. Plus, the intensity will help to keep the underlying pigment at bay.
How to choose the right Pure Naturals shades for your clients
Koleston Perfect ME+ has an extensive collection of Pure Naturals shades for limitless grey coverage possibilities that go up to 100% so when should you use each shade within the range?
What are the four new Resistant Cool Cover shades?
For clients with longer hair you should draw attention to your client’s facial features by placing the shades around the cheekbones, eyes and jawline.
Applying the shades in a horizontal pattern around the head will create a halo effect that works perfectly for clients with naturally curly hair.
For clients with fine hair use medium weaves to apply the colour and for thicker hair apply the colour using medium slices.