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1. American Crew

1. Strong Hold

American Crew Style Enhancers are easy to use and formulated with up to 92% naturally derived ingredients. RRP: £18.90

2. Andreia Professional

2. Clean and Cool

The new Developer Cream Power Blonde range from Andreia Professional neutralises orange and yellow tones, helping colourists achieve clean, cool results every time RRP: £4.50 + VAT

3. Beauty Works

3. Bang On

Introducing The Barely There Bangs Clip-In Mini Fringe, created in collaboration with global beauty icon Huda Kuttan for Beauty Works.

4. Alfaparf Milano

4. Pro Protector

Alfaparf Milano has added nine new additions to its Semi di Lino Style&Care range. They contain new technology, Style Guard, which forms a protective barrier around the hair fibre. From £13.50

5. Fabriq

5. Style that Strengthens

Style is Fabriq’s newest product range, which promises to transform everyday styling into an active strengthening experience. RRP: From £29

6. HAIR GAIN

6. Refillable Revolution

Luxurious and clinically tested, HAIR GAIN unveils its latest refillable innovation Hydrating Shampoo & Conditioner Duo.

7. JOICO

7. Hydration Hero

Moisture Recovery 24hr Moisture Recharge joins the JOICO Moisture Recovery range, which helps to deeply quench the thirstiest of strands.

8. MANTA

8. Curly Comb 

Designed for 3A to 4C curly hair MANTA Curls offers a brushing experience that is specifically tailored to meet the needs of textured hair. RRP: £30

9. MOOD

9. From Fine to Full

A high-quality line delivering professional-level performance, MOOD’s Body Builder Thickening System addresses the unique challenges that fine and limp hair presents.

10. Neäl & Wølf

10. Moringa Magic

Neäl & Wølf’s GLOW Super Shine Spray has launched as an ultra-fine aerosol infused with moringa seed oil for weightless shine.

11. R+Co

11. Frizz Freeze 

Experience dual action drying with R+Co’s Bleu Essential Air Dry/ Blow Dry Creme, this versatile, ultra lightweight and quick absorbing formula leaves hair frizz-free and bouncy.

12. REF

12. Whipped Wonder

With coconut oil, quinoa protein and glycerin the REF Moisture Mousse features a light, whipped texture and delivers intense moisture and nourishment for a soft and airy finish and keeps hair feeling feather light.

13. Remi Cachet

13. Curly Care

The Curl Collection Wetline by Remi Cachet is a dedicated aftercare system designed to protect installs and ensure long-lasting results.

14. Authentic Beauty Concept

14. Reformulated and Redesigned 

The Glow and The Hydrate Mask by Authentic Beauty Concept have been reformulated and redesigned for improved performance and sustainability.

15. Esla Italy

15. Restore and Repair 

Esla Italy’s Repair-Care Tech contains an exclusive Bond Multiplier which works together to protect and repair the hair visibly and deeply.

16. Gold Class Hair

16. Grey Goals 

Hair extensions brand Gold Class Hair have introduced a new bespoke grey hair extensions blending service for their partner salons.

17. Keratin Complex

17. Keratin Care 

Keratin Complex has launched five versions of their popular shampoos and conditioners in a special banded duo. RRP:£47.20

18. Takara Belmont

18. The One and Only

Takara Belmont introduces The One, an all-in-one motorised chair that features a styling chair, Yume basin and lie-flat bed to transform service experiences, without compromising on comfort or luxury. £11,900