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Prepare for the festive season with Dyson’s smart styling

The festive season is one of the busiest times in the calendar for many stylists. In fact, clients spend £2billion in hairdressers and personal grooming salons in the final few months of the year*, highlighting this seasonal surge. Whether it’s a new colour, a fresh cut, or a complete style refresh, stylists must deliver flawless, long-lasting styles that will ‘wow’ this winter. Here, Demetri Deacon-Jones, Dyson EMEA Beauty Experience Training Manager, explains how achieving these looks starts with using the right tools.

Get Festive-Ready with Dyson

With salons busier than ever during the festive period, stylists need tools that can keep up with the demand, without compromising on hair health. From fresh colours to party-ready styles, clients expect results that last through the season. This is particularly crucial for those looking to refresh their hair colour, as maintaining vibrancy and preventing fade will keep hair looking salon perfect all season long.

Dyson’s hair scientists have revealed that excessive heat exposure can accelerate colour fade and cause damage deep within the hair’s core. This means that stylists must use the right tools in the salon and educate clients on how to keep their colour glowing from home by using less heat.

Backed by over a decade of research into hair science, Dyson’s suite of styling technology is designed to deliver high-performance results while protecting hair health. For instance, the Dyson Supersonic r™ hair dryer can tackle any brief. This smaller and lighter hair dryer is designed for fast drying and precise styling control while preventing heat damage to protect hair’s natural shine. Its five intelligent attachments, including the flyaway tools, allow stylists to tailor airflow and temperature to suit every hair type and style, making it a salon essential.

While some straighteners have solid plates, Dyson has engineered its Corrale™ straightener with pioneering flexing copper plates that shape to gather hair and align perfectly and apply even heat and tension to hair strands in every pass. This delivers enhanced styling with half the damage to protect against hair breakage and help prevent colour fade by reducing exposure to excessive heat.

Keeping Up With Demand

Dyson’s professional hair tools are also engineered to meet the high-performance needs of the festive period. The Dyson Supersonic r™ uses RFID chips in the attachments that remember the last-used heat and airflow settings, so stylists can quickly and easily transition from one client to the next.

In addition, the Dyson Corrale™ brings cord-free freedom to festive styling. Powered by a four-cell lithium-ion battery, it delivers the thermal performance of a corded product, with the flexibility to style anywhere, anytime. From straight locks to curly waves, the Dyson Corrale™ straightener allows the creation of different looks for various occasions throughout the season.

No two clients are the same, and during the festive rush, stylists need tools that can handle every hair type. Dyson understands that hair is unique to each individual and professionals need a versatile range of tools that deliver quality results and prevent heat damage.

*The Office for National Statistics 2023