ADVERTORIAL

STILL LEADING, STILL EVOLVING

ghd: The OG of Good Hair Days

Born in 2001, ghd revolutionised styling with a straightener created by three visionary hairdressers. What started as a cult favourite became a global phenomenon, and nearly 25 years later, ghd remains at the forefront of beauty-tech innovation. Loved and endorsed by professional stylists, they are proud to be the UK's number 1 straightener brand*.

In the last 24 years, ghd has transformed into a beauty-tech powerhouse. With a dedicated Research and Development facility in Cambridge and over 100 engineers focused solely on hair science, they’ve mastered the art of heat styling, developing intelligent tools that adapt 250 times per second to maintain the optimal styling temperature of 185°C, delivering salon-quality results without extreme heat damage.**

Today, ghd sells more than three million tools every year, with nearly six products sold every minute across 30+ countries. With 540+ awards for performance and design, and a social community of over nine million followers, ghd is not just a brand with heritage – they are a brand that’s shaping the future.

The Pro Salon Network

Professionals and salons remain part of the ghd DNA and are still at the heart of the business - ghd is trusted by over 200,000 stylists and used in 40,000+ premium salons worldwide. Professional stylists are involved in everything from product development to education and demonstration – ensuring that ghd develops advanced tools that meet the demands of hairdressers, as well as their clients.

In the UK & Ireland, ghd is proud to have launched the Pro Salon Network - the ultimate partnership for your business. As a network member, you’ll gain access to the whole ghd portfolio, which means you can use and retail award-winning ghd styling tools, professional brushes, and heat-protection styling products – all at exclusive savings of up to 50% when you buy direct.

As a salon partner, ghd will bring you unique year-round promotional activity, to help you stay ahead on the high street, and you’ll have the potential to earn free products through their extra quarterly rewards incentive. You'll also be supported by inspiring and trend-led education to suit your needs: whether that’s through dedicated in-salon sessions, live at ghd roadshow events, through seasonal digital livestreams, or via the on-demand portal. From ghd fundamentals to social training and advanced trend-led looks, take time to learn however and whenever it suits you.

Through regular in-person meetings with your dedicated Business Development Manager, you will be assisted with visual merchandising materials, social media assets, in-salon event ideas and impactful point of sale to bring groundbreaking launches to life in your salon.

And that’s not all – Pro Salon Network members will be the first in line for all ghd’s professional brand moments, with tickets to educational roadshows, product launch reveals and networking events.

This is more than a membership – it’s a partnership. Join the Pro Salon Network today and get ready to transform your salon business with ghd.

*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands. **Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005.

Join the ghd Pro Salon Network today to take your salon business to the next level. To find out more and become a ghd stockist, email prohelp@ghdhair.comor call 01924 423400