ADVERTORIAL
EXTEND YOUR STRATEGY
Looking for long term growth? Offering extensions services in your salon is key. And the Beauty Works Express Weft is the perfect place to start…
In a competitive salon landscape, the ability to expand services and capture new revenue streams is key to long term growth. Extensions have become one of the fastest growing areas in the hair industry, fuelled by client demand for instant transformations and premium results. For salons, offering extensions is no longer simply an add-on service – it’s a strategic move that can boost profitability, enhance client loyalty, and position the salon as a destination for high value services.
Let’s Get Down to Business
Let’s talk finance. From a financial perspective, extensions offer a strong return on investment. The service commands a premium price point yet requires relatively low overhead once staff are trained and stock is in place. With clients returning for regular refits every 6-8 weeks, extensions create a dependable revenue stream alongside traditional services such as colour and cutting.
Extensions also drive client retention. By always offering the latest methods and shades, salons meet the rising expectation of style conscious clients who want both quality and convenience. This not only strengthens relationships with existing clients but also attracts new business through recommendations, social media visibility, and word of mouth.
Building a Long-Term Revenue Model
What makes extensions especially valuable is their recurring nature. Unlike one off treatments, they generate a cycle of repeat bookings. A client who chooses extensions is committing not just to the first application, but to regular maintenance appointments and upgrades over time. This builds consistency into the salon’s calendar, helping to smooth out seasonal fluctuations and ensuring a reliable cash flow.
Additionally, extensions open the door to upselling opportunities. Clients investing in their hair are often willing to spend more on complementary services and retail products, further boosting overall profitability.
For salons new to extensions, the Beauty Works Express Weft offers the perfect entry point. Award winning and celebrated for its simplicity, it requires less training and a smaller upfront investment than other systems, making it accessible for salons looking to test the market. The quick application process, combined with impressive results, ensures it meets client demand without adding complexity to the salon workflow.
The Express Weft also provides a gateway for growth. But don’t just take our word for it… “We wanted a low-risk way to branch into extensions, and the Express Weft ticked every box,” explains Ashleigh Robinson, owner, Blend Hair, Wigan. “It’s now one of our most requested services, and we’ve seen both new client enquiries and higher retention as a result.” Once clients see the results and stylists gain confidence, salons can expand into a wider range of Beauty Works methods, creating a full-service extension menu that drives revenue and elevates reputation.