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Engineered for PROFESSIONALS
How Dyson turns professional stylist’s feedback into functional tools that deliver on every front
As a stylist, you need tools that are engineered to perform under real world salon demands. That’s why Dyson works with professional stylists to turn feedback into functional tools that are designed to protect hair integrity and adapt to every client. Demetri Deacon-Jones, Dyson EMEA Beauty Experience Training Manager, shares how Dyson’s professional hair tools and styling products are built using world-leading engineering, material science and hair health research.
Science-Backed Styling
Dyson’s styling tools are backed by over a decade of research into hair structure, airflow dynamics, and the impact of heat, tension and chemical damage. With over half a billion invested in hair research1 , Dyson has built a global network of labs and experts who are focused on understanding different hair types1 and how they respond to heat, tension, and styling stress.
Years of research at Dyson’s specialist hair science labs have identified two key factors for healthy styling: temperature and control. When either is mismanaged, damage can occur, so Dyson engineers have developed a range of tools that deliver high-performance styling without relying on excessive heat. For example, both the Dyson Supersonic r™ hair dryer and Dyson Corrale™ straightener use intelligent heat control to protect the cuticle and maintain scalp comfort.
Beyond tools, Dyson has also invested in ingredient science, launching wet line styling products with Chitosan-based formulations that are engineered with Dyson Triodetic™ technology. This technology flexibly locks in styles, strand by strand, with a lightweight structure of bonds. Each strand can move, flex, and recall its style in unison, resulting in hair that feels conditioned without the crunch. The Dyson Chitosan™ pre-style cream and post-style serum are the only formulations developed to work alongside Dyson’s haircare technology.
Engineered for a Stylist's Busy Schedule
Dyson tools are designed to keep pace with the realities of busy salon life. For instance, the Dyson Supersonic r™ uses RFID chips in the attachments that remember the last-used heat and airflow settings. This helps to streamline workflow, which is perfect when moving quickly between appointments.
At the core of that speed is Dyson’s Hyperdymium™ motor, which is designed to generate high-velocity airflow for ultra-fast drying. The motor uses intelligent heat control to maintain safe temperatures, protecting the cuticle and reducing scalp irritation, so stylists can work quickly without compromising hair health.
The Dyson Supersonic r™ is also built to last in professional settings. It features a durable, hardened nylon casing reinforced with fibreglass to ensure it is lightweight, strong, and has a long lifespan.
For more detailed styling, the Dyson Corrale™ straightener offers smart solutions for precision and speed. Its cordless design, hybrid charging, and rapid heat-up time mean it is ideal for non-stop, on-the-go use.
As a trusted expert, clients rely on stylists not only for style but for advice, care, and results that last. With Dyson’s suite of professional tools that are backed by research and engineered for you, you can meet those expectations while preserving hair health, minimising heat damage, and styling with confidence.
1 https://www.dyson.co.uk/discover/innovation/behind-the-invention/hair-care-investment
To find out more about Dyson’s professional range and how the products could support you with styling your clients, visit: www.dyson.co.uk/commercial/hair-care.