1 mins
BORN in BRITAIN
For three decades ASP Expert Haircare has had professional hairdressing at its core
VALUE FOR YOU
If you’re looking for a brand that can significantly lower your costs, check out their Colour Calculator. The numbers don’t lie – it shows just how much your business can save. Their permanent colour range, Elixir, is a favourite among hairdressers globally, and with 100ml tubes, it offers incredible value for money.
GLOBAL ICON
ASP is now sold in over 60 countries worldwide and continues to expand rapidly. Alongside its head office in Southampton, UK, the brand has locations in Brisbane, Australia, and California, North America, as well as a cutting-edge research and development laboratory in Bologna, Italy. As one of the fastest-growing haircare manufacturers in the world, ASP is shaping the future of professional haircare.
AWARDWINNING AMBASSADOR
ASP’s Global Ambassador, Tracey Ann Smith (Midlands Hairdresser of the Year 2024 at the British Hairdressing Awards, sponsored by Schwarzkopf Professional) has been at the creative helm of the brand for nearly a decade. Tracey sets the bar high and is leading the Colour Rebels Team on their ASP brand journey.
HAVE YOU HEARD?
ASP is the industry’s best-kept secret, delivering everything you need from a top-tier manufacturer: award-winning products, high performance, great value colour, and expert education from worldclass ambassadors. With the creative Colour Rebels Artistic Team and unmissable networking events, ASP offers a truly dynamic experience.
ONLY FOR THE PRO
ASP is proudly strictly for professionals only and, this year, the UK-based manufacturer celebrates 30 years in the industry. ASP has expanded to offer: a colour range, technical solutions, shampoos, treatments, and styling essentials, all designed exclusively for hairdressing professionals.
CARNIVAL EXTRAVAGANZA
ASP recently celebrated its 30th anniversary with the two-day ASP Hair Carnival Extravaganza in Marbella, Spain. The unforgettable celebration was attended by over 500 hairdressers from around the world. The event perfectly blended inspiring shows, educational seminars, and creativity, bringing together hair professionals to share their passion for ASP.
Join the 1000s of hairdressers globally who have switched to ASP and are loving it. Contact: 01794 527111 or visit www.asphair.com