STYLING: MATT CAROLL GRUBB & MATHILDE DUTHIE
MAKE-UP: SHELLEY BLAZE
PHOTOGRAPHY: RAY SHEKHAM
“I-CONIC marks the beginning of a bold new era for Sassoon, honouring our heritage while embracing the future, it reimagines iconic cuts and colours with refined simplicity. This collection celebrates the essence of Sassoon – pure, architectural, and unmistakably individual.”