Trend Alert: FRENCH BALAYAGE PEEKABOO

The new French Balayage Peekaboo trend is tipped to be the hottest trend this season, putting a much-needed creative spin on a colour menu staple. By giving clients this super-versatile, customised look you can excite existing clients and attract new ones too. So, who better to introduce the trend of SS25 than L’Oréal Professionnel’s very own Colour Hackers?

IMAGE CREDITS: GOLDSWORTHY'S

What is French Balayage Peekaboo?

Think about the Peekaboo trend as hidden colour, with high impact. A technique that’s versatile enough to work on a range of clients, while still being trend-led. “French Balayage Peekaboo is about strategically placing hidden or visible panels of colour that reveal themselves with movement, whether it’s a subtle flash of colour or a striking contrast,” explains Harriet Stokes, Global Artist for L’Oréal Professionnel and L’Oréal Professionnel Colour Hacker. It’s all about creating dimension and movement, and can be tailored to suit a broad range of clients. “You could do a subtler peekaboo that’s all about natural, soft shades or go for a bolder pop of colour for more impact,” shares Content Creator and L’Oréal Professionnel Colour Hacker Chlöe Swift.

Who is the French Balayage Peekaboo Client?

French Balayage Peekaboo is a service for any hair type, any hair colour and any client. You can simply dial the colour up or down (think day to night, or work to weekend style) to suit everyone. “It’s personalised for the client’s style, but also gives the colourist some creativity. With French Balayage Peekaboo clients feel like they’re getting two colour looks in one,” adds Chlöe. “For example, you could put a raven black on the top layers of hair, then a clean white-silver underneath, which would only be seen when they wear their hair up.”

This playful personalisation makes French Balayage Peekaboo a hit with a younger audience too. “Gen Z and Millennials love to be individual so Peekaboo placements in bold, contrasting shades allow them to express themselves,” explains James Lear, celebrity stylist and L’Oréal Professionnel Colour Hacker. Why not suggest French Balayage Peekaboo for festivals or tempt clients to use it to switch up their look seasonally?

How Can the Trend Help to Grow Business?

“It’s a great way to boost salon revenue. It can be a short, easy application and it’s a good way of implementing regular toning/top-up appointments,” shares James. “It’s also great for last-minute bookings or filling white space. Plus, it’s a lower price point, which means it’s low barrier to entry for clients who are new to colour.”

The French Balayage Peekaboo trend could also be your answer to exciting new, younger clients, particularly those who are new to colour. Did you know that outside of those who are already colouring their hair, 4 in 10 would consider professional colour, and among them over half are 16-34 year-olds?*

French Balayage Peekaboo heralds a new chapter for balayage. It gives clients the option to work with their existing hair colour palette, or if they’re feeling experimental tap into coral and pastel colour trends (check out the new shades below!), without the full commitment of a global colour application. Is French Balayage Peekaboo the trend that ticks all the boxes?

“FRENCH BALAYAGE PEEKABOO TECHNIQUE IS ABOUT STRATEGICALLY PLACING HIDDEN OR VISIBLE PANELS OF COLOUR.”

NEW SHADES ALERT!

Launching 1 May, get ready for 2 x NEW on-trend Dia Light Coral shades – perfect for creating Peekaboo looks. New Coral iridescent copper reflects, a mix of cool and warm tones to create two wearable shades. Super versatile, you can use them alone, to enhance or pastelise.

Visit L’Oréal Access to learn and master balayage with a range of courses - to kickstart your education, why not try the complimentary online course Shadow Blending Go-to-Guide with Siobhan Jones