THE NEXT CHAPTER | Pocketmags.com

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THE NEXT CHAPTER

“I wanted somewhere with character and a good street presence, plus it was a freehold, which meant I wouldn’t be restricted when it came to implementing my designs."

Metropolis initially found its home in Kingston, however after 25 years of leasing, Robert Masciave started thinking about purchasing his own property, which ultimately resulted in the brand relocating to Surbiton. He tells us: “I wanted somewhere with character and a good street presence, plus it was a freehold, which meant I wouldn’t be restricted when it came to implementing my designs.” However, despite the premises ticking plenty of boxes, it wasn’t without its flaws. In fact, a complete refit was required to ensure that both the plumbing and power would be capable of meeting the demands of a busy salon.

KEY FACTS

Name: Metropolis

Address: 157-159 Ewell Road, Surbiton KT6 6AW

Owner: Robert Masciave

Size: 2,500 sq ft

When did the salon open? 17 September 2024

How many staff: 10

When it came to the new salon’s image, Robert was keen to maintain the aesthetic of the original location, so as not to alienate longstanding clients that already know and love the brand. This resulted in an elegant environment that champions natural elements such as cherry wood, stone and glass. Having designed the space himself, Robert adds: “I didn’t want it to be overly on-trend because that can quickly date.” While designing a salon is no simple task, Robert shared that his understanding of his team’s working habits, and a familiarity with clientele, allowed him to get the most out of the space in a way that an external designer might not have.

The space is split into two: a waiting area, home to the reception desk and bar, and the salon space, where the 11 sections and four backwashes can be found. Because of this natural separation, Robert was able to design two types of lighting to ensure the needs of each area were met. For example, the salon area features spotlights fitted with 4000k bulbs (a cool white light that is bright and vibrant, with a neutral tone) while warm pendant globe lights in the waiting area reinforce the welcoming nature of the space.

Robert opted for neutral-painted walls throughout the space (Farrow & Ball Jitney No.293) broken up with contrasting cherry wood panelling that houses the mirrors; meanwhile, a bold black ceiling is tied in with the addition of black skirting, running adjacent to the Amtico flooring. “It looks luxurious throughout, but I didn’t want it to look like it has a super high price tag or be unattainable or out of reach,” Robert shares.

Some of Robert’s favourite elements of the salon are the small details that help to form the brand’s unique identity, from the handles used on the external doors (Philippe Starck) to the pendant lights hanging in the entry (Tom Dixon Melt). “When a place looks like it’s paid attention to detail, you can assume the work that is carried out on inside is going to be the same.” Now that's some sound business advice.

ROBERT’S TOP TIPS

1 Make the purchase

If you are able to, buy your property as a freehold to provide a healthy future for the business.

2 Get the right people on board

Don’t work with people who don’t get your vision or make you feel awkward in following your vision. If they don’t feel right, they’re not right.

3 Go in with confidence

Having a vision doesn’t mean you can’t change your ideas – in fact, I would encourage embracing change when new ideas present themselves.

This article appears in February 2025

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This article appears in...
February 2025
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