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1. Smoothly Does It

Davroe Argan Oil’s lightweight, non-greasy formula deeply nourishes dry, brittle hair, enhancing softness and smoothness.

RRP: £35.95

2. Size Matters

With 85% larger close-edge plates, the new ghd chronos max delivers up to 3x faster one-stroke styling and results that last up to 24 hours.

RRP: £299

3. It's a New Dawn

Professional colour brand Colorissimo has unveiled a new look for 2025, while continuing to champion its range of 94 permanent shades, bleach and peroxide systems.

4. Ultimate Boost

BondiBoost Rapid Repair Bond Builder Leave-In Hair Mask and Finishing Oil are both clinically proven to reduce split ends by 98%.

RRP from: £23

5. Nice Nice Baby

Nice and Smooth from The Hair Movement is a treatment designed to strengthen hair bonds and produce manageable hair.

Trade price: £60 + VAT for 2-pack

6. Out Of This World

Authentic Beauty Concept’s heat-protecting Cosmic Blow-Dry Jelly is perfect for creating wet-look styles and defining waves and curls.

RRP: £30.80

7. Pretty in Pastel

Alfa Italia’s Viaggio styling kit, perfect for travelling, is launching in three new shades: Apricot Crush, Lilac Smoke and Pistachio.

Trade price: £35

8. Straight Talking

Part of the new Elgon Affix Capsule Collection, Straight Look is a pre-flat iron spray that creates a shield on the hair to protect from heat.

Trade price from: £2.99

9. Bigger, Better

epres’ Healthy Hair Shampoo and Conditioner, which contain Bond Repair Technology, are now available in 950ml salon sizes.

RRP: £48.20 each

10. Don’t Compromise

Disicide Concentrate is now available in new design bottles of 500ml and 2000ml, and boasts an anti-rust formula.

Trade price from: £5.99

11. Redefining Boundaries

Indola’s Crea-Bold line is introducing three new ready-to-use shades that last up to 15 washes: Neon Tangerine, Deep Purple and Noir.

Trade price: £6.50

12. Grow-Getter

Innersense’s new Hair Renew Scalp Hairbath and Hair Renew Soothing Conditioner balance the scalp and fortify strands for healthy growth.

RRP: £30 each

13. Size Up

Offering more product in sustainable packaging, Keune’s 1922 by J.M Keune range has increased product sizes from 75ml to 100ml.

RRP from: £24.45

14. The Name’s Blonde

Schwarzkopf Professional’s BLONDME Bondfinity Deep Repair Mask and Deep Repair Oil create covalent bonds for permanent repair.

RRP from: £22.95

15. Steamy Sensation

Level up your services with the versatile Pietranera Trolley Mounted Steamer Hairmist. Available at Salon Supplies.

Current trade offer: £1,338.00

16. Star Of The Show

Clinically proven to strengthen and protect hair, amika’s new Superfruit Star Lightweight Hair Styling Oil encourages 86% less breakage.

RRP: £30

17. Shine Bright

Oribe’s Brilliance & Shine Collection is now the Supershine Collection, with an updated shampoo and conditioner enhancing light reflection.

RRP from: £51

18. Smoothing Sensation

ESLA ITALY’s Frizz Dominator range contains ingredients derived from rice and hemp to protect the hair from humidity.

RRP from: £22.87