“The word evoke became the heartbeat of my hair collection, serving as both inspiration and guiding principle. To evoke is to summon emotions, memories, or even entire atmospheres. I wanted my collection to not just be about hair, but about the feelings, stories, and moments that each look could awaken in someone. Whether it’s the use of textured colour, evoking fun and playfulness, or the boldness of sharp, spiked styles that symbolise confidence and power — each design is a reflection of how the simple act of hair styling can stir something deep within us.”