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1. Brunette Bombshell
L’Oréal Professionnel Paris are introducing six new brunette shades to the Dia Color range, with natural reflects and up to 70% grey coverage.
Trade price: £12.40
2. Effortless Styling
With copper titanium-coated floating plates and a negative-ion generator, The Futaria Wide Straightener from Hair Tools delivers glossy results.
Trade price: £49.95 at Salon Supplies
3. Elgon
3. Hold it Right There
Elgon’s reimagined AFFIXX Capsule collection features five standout styling products, including AFFIXX 39 Shaper Fluid, designed to add hold.
Trade price: £7.15
4. Better Than Ever
The new Semi di Lino Style&Care range from Alfaparf Milano Professional boasts Style Guard technology, which forms a protective barrier.
RRP from: £11.90
5. Phantom Towels
5. Let’s Wrap it Up
Made from a microfibre material, Phantom Towels, which are 100% hair bleach and hair colour-proof, are now available in medium size.
RRP: £38 + VAT for a 10 pack
6. Shedid & Parrish
6. Style Saviour
Curl Styler from Shedid & Parrish contains corn starch complex which helps style retention and frizz reduction, plus shea butter for nourishment.
RRP: £15
7. Kent
7. Gold Standard
The pins in Kent’s latest launch, the limitededition Gold-Pinned Hairbrush, are made from 22k gold-plated copper pins to reduce static.
RRP: £50
8. R+Co
8. Define Your Style
Halfpipe from R+Co is an ultra-fine dry wax finishing spray which imparts volume, separation, and movement.
RRP: £25
9. Pretty in Pink
Wella Professionals has added two new shades – Pink and Pink Blush – to its range of Color Fresh Masks.
RRP: £16
10. K18
10. Invisible Finish
K18’s new non-aerosol, scalp-friendly dry shampoo, AirWash, absorbs excess oil without white cast or build-up.
Trade price: £24 + VAT
11. O&M
11. Brighten Up
O&M’s CLEAN.tone in Light Platinum is a tinted conditioning treatment that instantly refreshes blonde tones, recommended for levels 8-10.
Trade price from £14.89
12. Light It Up
The Alfa Italia Portofino Pro Styler has infra-red beam and blue light technology, to help seal in moisture. It’s available in a narrow and wide plate.
Trade price from: £84.95 + VAT
13. ASP
13. Precise Power
ASP’s ELIXIR delivers shine with 100% coverage for grey and white hair, and precise and even colour distribution for long-lasting results.
Trade price: £6.99
14. Denman
14. Check Mate
Denman’s new Pink Crush D29 Deluxe Detangling Comb is great for distributing shampoo and conditioner.
RRP: £9
15. Head Jog
15. Brush Up Your Act
Head Jog’s 14 Massage brush is also available in a box deal of 12, perfect for salon retail.
Trade: £4.25 + VAT each or £37.62 + VAT for 12-piece display box
16. Neäl & Wølf
16. Lock In Moisture
Neäl & Wølf’s GLAZE range has seven new intermixable shades; with an oil to gel formula, they’re easy to apply and give a high-shine finish.
RRP: £10.80
17. Watch Me Whip
Help to relieve dandruff and restore lustre to dry and damaged hair with Shed’s tropic-oil coconut oil & cocoa butter melting whip.
Trade price: £9.75 + VAT
18. BaByliss PRO
18. Can't Stop, Won't Stop
FX ONE by BaByliss PRO features a high capacity battery designed to work across all the FX ONE tools, giving unlimited run time.
From £140